Technology

Genius Sports has retained one of its biggest contracts in a new and expanded multi-year agreement with the National Football League announced today (Wednesday).

The BBC has begun testing low latency live streaming that it hopes will cut delays to between eight and ten seconds, a trial that will be keenly followed by the wider industry.

Capgemini has added the Tour de France to its technology-led premium sports sponsorship inventory in a five-year agreement that also encompasses the wider portfolio of promoter ASO.

UniqFEED is to step up its negotiations with Bundesliga clubs after receiving league-wide approval for its AI-powered virtual advertising technology following recent tests

The NHL has unveiled a major global sponsorship deal with Sony Corporation aimed at improving the viewer experience for at-home fans and enticing younger audiences.

Monumental Sports & Entertainment has agreed a deal with Cisco focusing on helping to deliver an “unparalleled experience for fans” through the $800m (€702.9m) revamp of Capital One Arena.

Bowling has long been a beloved staple of pop culture, from iconic moments in The Big Lebowski and The Simpsons to Justin Bieber’s “Baby” music video. With

SAP joins Capgemini as a top-tier Ryder Cup sponsor that places a focus on data-driven technology.

Verizon has continued its recent run of sponsorship activity by agreeing a deal to become a 'Founding Partner' of the Buffalo Bills’ new Highmark Stadium, set to open in 2026.

Lega Serie A is set to announce a sponsorship agreement with Bazr, the emerging ‘live social commerce app’ that blends online shopping with influencer marketing, SportBusiness can reveal.

InCrowd’s new brand marks a fresh era focused on accelerating rights-holders’ digital growth and unlocking new commercial opportunities at the intersection of sports marketing and technology.

TGI Sport has announced a four-year renewal with the England and Wales Cricket Board (ECB) to be its ‘official provider of LED signage production and management services’.

Genius Sports has posted further significant betting revenue increases, allowing the company to eat into its quarterly group net loss, which reduced 67.9 per cent year-on-year to $8.2m (€7.2m).

The Spanish organisation is evolving its legal, technological and collaborative methods to safeguard its rights deals.

FC Basel makes its first front of shirt sponsor switch for more than 20 years as Bitpanda enhances its DACH market focus.

The National Collegiate Athletic Association's (NCAA's) relationship with betting has taken a major U-turn after it expanded a deal with Genius Sports that permits the sale of data from its championship events to sportsbooks.