Esports

Blast, the international esports tournament organiser, is to open a New York office as it develops plans to tap into the growing US esports market

France-based esports organisation Team Vitality has launched a new marketing agency, RushBee, designed to deliver campaigns that resonate with digital-native audiences

Last week brought confirmation that the second edition of the Esports World Cup will inject over $90m into the competitive gaming ecosystem across prize money and stimulus funds, underlining the industry’s growing reliance on Saudi Arabian investment.

IMG has further bolstered its presence in esports by agreeing a deal to become the exclusive commercial agency of London-based gaming organisation Fnatic.

Esports and entertainment brand G2 has raised a seven-figure sum in its latest investment round, which will fund global expansion, new direct-to-consumer offerings and a move into new titles.

The International Olympic Committee has partnered with the Esports World Cup Foundation (EWCF) in a bid to deliver the delayed Olympic Esports Games, which will now debut in 2027.

Plans to stage the inaugural edition of the International Olympic Committee's Olympic Esports Games in Saudi Arabia later this year have been shelved, SportBusiness can reveal.

Abu Dhabi is looking to make its mark on the gaming industry in the Middle East after its investment arm struck a multi-faceted, multi-year agreement with Nasdaq-listed esports organisation NIP Group

Red Bull has signed as the ‘Official Energy Drink Partner’ of the multi-game esports organisation Fnatic, a position previously held by its main rival in the energy drink sector Monster Energy.

Esports teams participating in League of Legends and Valorant will soon be granted a new sponsorship revenue opportunity as Riot Games relaxes its stance on gambling sponsorship.

Fifa has further signalled its intent to move on from its long-standing relationship with EA Sports by agreeing a partnership with the US video game developer’s Japanese rival.

US motor-racing series Nascar has signed a commercial deal with esports tournament organiser Blast, a rare example of a traditional sports property sponsoring a gaming one

The media rights subsidiary of Los Angeles-based esports organisation FaZe Clan has acquired an equity stake in the energy drink G Fuel as part of a long-term sponsorship agreement between G Fuel and FaZe…

Guild Esports, the UK-based esports team organisation and lifestyle brand backed by David Beckham, has received a takeover approach from US investment management company DCB Sports

EA Sports needs to agree deals with just four further teams to control the video game licensing rights to all 20 clubs in the Italian top flight.

Saudi Arabia's emergence as the home for the esports and gaming industry has been underlined by the International Olympic Committee today awarding the country hosting rights to its new Olympic Esports Games event.