Motorsport

Formula E's chief media officer Aarti Dabas is to leave the electric motor racing series next month, following five years in the role.

Bell Media’s renewal of Formula 1 media rights in Canada has been incorporated directly into the country’s grand prix-hosting agreement in a new deal announced today (Tuesday).

Digital finance app Revolut is eyeing up an entry into Formula 1 by becoming a premium sponsor of the Audi F1 team when it debuts next year, SportBusiness can reveal. 

Formula 1 will remain at 24 rounds next season as Barcelona sees out its contract at the expense of Imola, and Madrid joins as the second Spanish race.

The Infront agency has become involved in Formula 1 for the first time, striking two key broadcast deals in the Balkans with Arena Sport and CME.

Cadillac F1 has named fashion brand Tommy Hilfiger as the team’s ‘apparel partner and lifestyle sponsor’ and first-ever official sponsor ahead of its debut championship season in 2026.

Aurora Media Worldwide has agreed a deal to be the host broadcaster for the World and European Rallycross Championships.

The Indianapolis 500, which was broadcast by Fox Sports for the first time last weekend, attracted the biggest domestic viewership for the race in 17 years.

Visa will acquire additional front wing branding as part of an expansion of its sponsorship relationship with Red Bull Racing.

Airbnb has agreed a deal to sponsor the Tour de France and Tour de France Femmes six years after an agreement with the Olympics provoked the ire of Paris city authorities.

The local broadcast blackout of race day at the Indianapolis 500 will be lifted this year due to spectator tickets selling out at Indianapolis Motor Speedway.

Formula 1 has made another big move in its strategic focus on younger fans by agreeing a new licensing deal with Disney.

Australia’s Supercars motorsport competition has returned to a familiar face to fill its chief executive void, with former Seven West Media head James Warburton taking the reins for the second time.

After an evaluation process which involved conversations with several F1 teams, Perplexity AI makes its first move in sports via a deal with seven-time world champion Lewis Hamilton

Media group TelevisaUnivision has secured exclusive free-to-air rights in Mexico to the country’s inaugural Nascar Cup Series race next month.

Financial marketplace Nasdaq is looking to leverage the B2B opportunities provided by the Formula 1 industry via a sponsorship agreement with the Mercedes team.

The Mexico City Grand Prix has secured a fresh three-year contract to remain a regular fixture on an evolving Formula 1 calendar.

Verizon has expanded its role as one of just a handful of brands to sponsor three major Miami-based sports properties: the Hard Rock Stadium, the Miami Dolphins and upcoming Miami Grand Prix