Motorsport
EXCLUSIVE: Dabas to exit Formula E at season-end
Formula E's chief media officer Aarti Dabas is to leave the electric motor racing series next month, following five years in the role.
Bell Media F1 renewal tied to Canada hosting deal
Bell Media’s renewal of Formula 1 media rights in Canada has been incorporated directly into the country’s grand prix-hosting agreement in a new deal announced today (Tuesday).
EXCLUSIVE: Revolut in advanced Audi F1 talks
Digital finance app Revolut is eyeing up an entry into Formula 1 by becoming a premium sponsor of the Audi F1 team when it debuts next year, SportBusiness can reveal.
F1 keeps Barcelona, drops Imola for 2026
Formula 1 will remain at 24 rounds next season as Barcelona sees out its contract at the expense of Imola, and Madrid joins as the second Spanish race.
Infront enters F1 with Balkans TV rights deals
The Infront agency has become involved in Formula 1 for the first time, striking two key broadcast deals in the Balkans with Arena Sport and CME.
Hilfiger to kit out Cadillac F1 for 2026 debut
Cadillac F1 has named fashion brand Tommy Hilfiger as the team’s ‘apparel partner and lifestyle sponsor’ and first-ever official sponsor ahead of its debut championship season in 2026.
Aurora lands World RX, Euro RX host broadcast
Aurora Media Worldwide has agreed a deal to be the host broadcaster for the World and European Rallycross Championships.
Fox pulls in 7m viewers for first Indy 500
The Indianapolis 500, which was broadcast by Fox Sports for the first time last weekend, attracted the biggest domestic viewership for the race in 17 years.
Visa adds further branding rights to Red Bull deal
Visa will acquire additional front wing branding as part of an expansion of its sponsorship relationship with Red Bull Racing.
Airbnb, TdF sponsorship to promote French culture
Airbnb has agreed a deal to sponsor the Tour de France and Tour de France Femmes six years after an agreement with the Olympics provoked the ire of Paris city authorities.
Local broadcast blackout lifted for Indy 500 race day
The local broadcast blackout of race day at the Indianapolis 500 will be lifted this year due to spectator tickets selling out at Indianapolis Motor Speedway.
F1 continues youth drive with Disney deal
Formula 1 has made another big move in its strategic focus on younger fans by agreeing a new licensing deal with Disney.
Warburton in Supercars return for new rights cycle
Australia’s Supercars motorsport competition has returned to a familiar face to fill its chief executive void, with former Seven West Media head James Warburton taking the reins for the second time.
EXCLUSIVE: Hamilton deal marks first for Perplexity
After an evaluation process which involved conversations with several F1 teams, Perplexity AI makes its first move in sports via a deal with seven-time world champion Lewis Hamilton
Televisa bags rights to Nascar’s Mexico City debut
Media group TelevisaUnivision has secured exclusive free-to-air rights in Mexico to the country’s inaugural Nascar Cup Series race next month.
Nasdaq to bolster client relations in Mercedes deal
Financial marketplace Nasdaq is looking to leverage the B2B opportunities provided by the Formula 1 industry via a sponsorship agreement with the Mercedes team.
Mexico City secures F1 future with three-year deal
The Mexico City Grand Prix has secured a fresh three-year contract to remain a regular fixture on an evolving Formula 1 calendar.
Verizon ups marketing presence at Miami GP
Verizon has expanded its role as one of just a handful of brands to sponsor three major Miami-based sports properties: the Hard Rock Stadium, the Miami Dolphins and upcoming Miami Grand Prix