Asia

TGI Sport has struck its first virtual advertising technology agreement with South Korea’s K League and expects another major deal to follow in the region.

Free-to-air broadcaster PPTV has renewed its rights to show the Bundesliga in Thailand during the 2025-26 season.

Countries across Europe and Central Asia are the latest to be selected by Warner Bros. Discovery for the roll out of its streaming platform Max next month.

Thai telecoms operators Advanced Info Service (AIS) and Jasmine International (Jas) have teamed up to acquire rights to all domestic club football in the country.

Media group JioStar has reinforced its dominance in the Indian market by sublicensing exclusive streaming rights to India’s next two tours of England from rival Sony Pictures Networks.

The 2025 French Open will be shown by FanCode and Sony Pictures Networks in India, through a newly struck partnership.

Professional esports outfit Team Liquid has lost one of its biggest sponsors, Honda, following an inappropriate social media post by one of its players.

Indian fantasy sports operator Dream Sports is to invest $50m (€44.5m) in cricket-dedicated broadcaster Willow TV and the Cricbuzz website, both owned by Times Internet.

The Hong Kong Jockey Club has detailed plans to diversify its revenue stream, and strengthen its leading position among sports organisations, by launching an initiative backed by XIX Entertainment.

LaLiga has terminated its exclusive media rights contract with Galaxy Racer (GXR) in the Indian subcontinent, and is poised to land a new deal with FanCode, SportBusiness understands.

Cricket’s most valuable property, the Indian Premier League, is mulling an expansion in its number of matches from 74 per season to 94, which would see teams play a full home-and-away format.

Liu Guoliang, the most powerful administrator in world table tennis, has sprung a surprise by resigning as president of the Chinese Table Tennis Association (CTTA)

Chinese white goods company Midea has signed as a global sponsor of Asian Football Confederation (AFC) club competitions in a deal that includes rights to the climax of the inaugural season of the AFC…

Fifa has launched an invitation to tender (ITT) process for media rights to the next Women’s World Cup in territories across Europe and Central Asia, in what it hopes will be a smoother process than it endured for the previous edition.

Manchester City has again proved to be the most effective European club in securing digital engagement with Asian football fans, according to the latest report from China-based consultancy Mailman.

The future of the Commonwealth Games appears secure for at least the next decade after seven nations and territories expressed an interest in hosting the event in 2030 and beyond.

Former Indian cricket captain Virat Kohli has rejected a renewed collaboration offer from Puma to invest in an Indian sportswear brand backed by former Puma India executive Abhishek Ganguly

Streaming platform Migu has secured broadcast rights in China to the Fifa Club World Cup in a direct deal spanning two editions, SportBusiness understands.