Asia

Indian motorcycle company Hero MotorCorp has agreed endorsement deals with golfers Akshay Bhatia and Sahith Theegala ahead of the US Masters.

DAZN’s streaming deal with equestrian sport’s Global Champions unveiled last week could be the precursor to another rights-holder’s subscription owned-and-operated OTT service joining the broadcaster’s app.

World Table Tennis, the commercial arm of the International Table Tennis Federation, has locked down a rights deal in its biggest market, China, renewing a gatekeeper agreement with streaming service Migu to 2028.

India has submitted an expression of interest to host the Commonwealth Games in 2030, which will mark 20 years since Delhi staged an event that was marred by poor organisation and cost overruns.

Chinese multimedia company Tencent has agreed a multi-year renewal with Formula 1 that grants it exclusive digital media rights to the motorsport series in mainland China through to 2027.

An owned and operated OTT streaming platform for the World Games will fully launch ahead of the 2025 edition in Chengdu in a departure from the previous model of streaming on the Olympic Channel

Grand Slam Track (GST), the new professional track league spearheaded by Michael Johnson, has secured widespread exposure across Europe and Asia through a rights deal with Warner Bros. Discovery brokered by Two Circles.

Fifa has gone to market in Thailand with media rights to the next men's World Cup, with pay-television operators able to bid to show the tournament for the first time following a change in regulation.

Canal Plus displayed revenue growth of 3.6 per cent in 2024 but the pay-television broadcaster’s share price has fallen by around 40 per cent since listing on the London Stock Exchange (LSE) in December.

TV Tokyo, WTT, and its long-term advisor the IMG agency, are in the process of finalising a new multi-year deal that will begin this year, and will comprise the first-ever WTT Champions event to be held in Japan, in Yokohama in August.

Jeonbuk Province has claimed a shock victory over Seoul to be declared South Korea’s candidate to host the 2036 Summer Olympic and Paralympic Games.

Paris Saint-Germain is continuing to benefit from the marketing pull of its South Korean international winger Lee Kang-in, striking a new sponsorship deal with a division of SK Group, one of the country's…

A Central Asian bid is being lined up for the 2031 Asian Cup and Australia has also submitted its interest to stage a tournament representing the first iteration of the AFC’s men’s tournament of the new commercial rights cycle.

Chinese online retail giant Jingdong has become the fourth and final sponsor to sign up to the Uefa Champions League’s secondary package, appearing on break-bumpers during this week’s matches.

Japan's importance to Major League Baseball's international business has been highlighted by the addition of Amazon Prime Video to an already-long list of rights-holders in the country.

Chinese consumer electronics firm TCL’s Worldwide Olympic Partner (TOP) sponsorship deal will run for two cycles, culminating with the 2032 summer Olympics and Paralympics in Brisbane.