Asia
TCL signs off on two-cycle TOP sponsorship
Chinese consumer electronics firm TCL’s Worldwide Olympic Partner (TOP) sponsorship deal will run for two cycles, culminating with the 2032 summer Olympics and Paralympics in Brisbane.
PCB returns to Sony’s cricket rights roster
Sony Sports Network has secured Pakistan Cricket Board (PCB) linear television rights across the Indian subcontinent in a deal covering matches and competitions held this year.
Tencent ties up exclusive Wimbledon digital rights
Shinai Sports’ six-year spell as the exclusive digital rights-holder to Wimbledon in China is over, with Tencent taking over from 2025 to 2027.
CVC flips IPL investment with Titans stake sale
Private equity fund is poised to become the first Indian Premier League franchise owner to sell up, with Torrent set to acquire a majority stake in the Gujarat Titans.
Tencent deal fortifies WTA Tour return in China
Tencent has secured non-exclusive rights for 2025 to the WTA Tour, deepening the women’s tour’s normalisation of ties with China.
SheBelieves Cup nets first free-to-air Japanese deal
Public-service broadcaster NHK will show the Japanese women’s team’s matches at the SheBelieves Cup, marking the first time the team’s games from the tournament have been shown on terrestrial television in the country.
EXCLUSIVE: TCL in line to become IOC TOP sponsor
Chinese consumer electronics firm TCL is in the final stages of signing off on a deal to become a Worldwide Olympic Partner, SportBusiness understands
Manchester Originals secures RPSG as ‘majority stakeholder’
RPSG Group has secured a stake in Manchester Originals, with the deal said to represent the first sell-off of a majority interest in a franchise competing in the Hundred.
EXCLUSIVE: LaLiga, Ligue 1 cut signal to GXR over ‘non-payment’
Spain's LaLiga and France's Ligue 1 were 'dark' in India over the weekend after the leagues cut their signal to Galaxy Racer (GXR) due to non-payment, SportBusiness understands.
Etihad upgrades backing of Chennai Super Kings
Etihad Airways has deepened its ties to Indian Premier League (IPL) side Chennai Super Kings (CSK) by becoming its new front-of-shirt sponsor.
Dentsu to appeal Tokyo Olympics bid-rigging ruling
Dentsu plans to appeal the verdict of a Tokyo court which ordered the Japanese advertising agency to pay fines totalling ¥300m ($1.94m) over bid-rigging relating to Games tenders for Tokyo 2020.
New Davis Cup broadcast deals in Japan, Brazil
Streaming platform U-Next has doubled down on its commitment to men's tennis, acquiring rights to Japan's opening fixture in the 2025 Davis Cup, the national teams tournament
China tennis revival aided by BJK Cup finals hosting
China's return to the highest echelons of women's tennis is complete after the country was awarded hosting rights to the finals of the Billie Jean King Cup, the national teams' tournament.
MLB, Dodgers leverage ‘Ohtani effect’ with Oi Ocha deal
Major League Baseball has leveraged the popularity of the Los Angeles Dodgers' star Japanese pitcher Shohei Ohtani to strike a sponsorship deal with Japanese firm Ito En and its unsweetened green tea brand ‘Oi Ocha’.
NBA joins RedNote as US sport mulls post-TikTok era
The NBA has made a significant move on Chinese social media app RedNote, becoming an early adopter among major US sports leagues ahead of the likely impending ban of TikTok in the country.
PGA Tour back in business in India with FanCode
Golf’s PGA Tour once again has a broadcast deal in India after streaming platform FanCode acquired the rights over a 'multi-year' term.
TV rights ITT in Hong Kong for expanded World Cup
Now TV, the pay-television arm of Hong Kong telco PCCW, appears well positioned to acquire rights to the 2026 Fifa World Cup following the expansion of the tournament to 48 teams and 104 matches
LIV hits US mainstream with Fox deal
LIV Golf has finally sealed a much-needed major television deal in the United States ahead of season four, announcing a multi-year agreement with Fox Sports.