Top Stories
Latest News
EXCLUSIVE: CAF reinstates NWTV deal after peace talks
New World TV’s contract to broadcast leading Confederation of African Football (CAF) tournaments is once again being fully implemented after the governing body negotiated an end to its dispute with the broadcaster.
TGI Sport eyes Asia market after K League deal
TGI Sport has struck its first virtual advertising technology agreement with South Korea’s K League and expects another major deal to follow in the region.
Streaming eclipses US cable, broadcast viewing
Streaming surpassed cable and over-the-air viewership in the United States last month for the first time, equating to almost half of all media broadcast through television.
Euroleague Basketball in five-year Middle East play
Euroleague Basketball will be anticipating an explosion of commercial interest from the Middle East after announcing that a Dubai-based team will compete in the top-tier EuroLeague from 2025-26
Super Netball League joins women-focused AWSN
Netball Australia has partnered with digital platform All Women’s Sports Network (AWSN) to bring its top-tier Super Netball League to more overseas audiences.
Nine merges broadcast and streaming divisions
Australian media group Nine Entertainment has bucked the wider media trend of separating assets by announcing plans to bring together its broadcast and streaming divisions
By Sector
Nine merges broadcast and streaming divisions
Australian media group Nine Entertainment has bucked the wider media trend of separating assets by announcing plans to bring together its broadcast and streaming divisions
20 Jun 2025
Basic fee falls as Juventus renews Adidas deal
Juventus has announced a 10-year extension to its deal with Adidas worth a basic €408m, with the club having now locked in long-term renewals with its two top-tier sponsors.
19 Jun 2025
Walter agrees world record deal for LA Lakers
Mark Walter, owner of multiple sports properties including the LA Dodgers, has agreed a world record $10bn (€8.7bn) deal to buy the Los Angeles Lakers NBA franchise from the Buss family.
19 Jun 2025
Saracens name IMG’s Beall CEO, Tigers sign Castore
English Premiership rugby union club Saracens has turned to the UK sports marketing industry to fill its chief executive void, hiring IMG's Charlie Beall
19 Jun 2025
More News
Fox buys Caliente TV to bolster Mexican offering
Fox Corp has acquired Mexican sports streamer Caliente TV in a move that sees the US broadcaster double down on its commitment to the country, where it is engulfed in a legal battle with former business partner Grupo Lauman.
Sky Italia nets exclusivity to Wimbledon, EuroLeague
Pay-television broadcaster Sky Italia has renewed its rights to Wimbledon until 2030 and basketball’s Euroleague until 2027-28.
Basic fee falls as Juventus renews Adidas deal
Juventus has announced a 10-year extension to its deal with Adidas worth a basic €408m, with the club having now locked in long-term renewals with its two top-tier sponsors.
Pasifik Holding replaces Sixt on Galatasaray shirt
Pasifik Holding has upgraded its agreement with Galatasaray to become the Turkish Süper Lig club’s new front-of-shirt sponsor.
Saracens name IMG’s Beall CEO, Tigers sign Castore
English Premiership rugby union club Saracens has turned to the UK sports marketing industry to fill its chief executive void, hiring IMG's Charlie Beall
Emirates adds umpire inventory in ATP extension
Emirates has added the new inventory of umpire sleeve patch advertising to its association with men’s tennis’ ATP Tour in a five-year extension running from 2026 to 2030.
Inside Track
Flo Lloyd-Hughes | Women’s sport needs to be cautious of fairy godmother magic
Football writer and broadcaster Flo Lloyd-Hughes challenges the narrative around women's sport's boom and its bid to be commercially sustainable.
Dominic Lytwyn | China’s most impactful sporting events of 2023
Dominic Lytwyn, senior business director at Mailman, takes a retrospective look at a year in which sports events returned to China after years spent dormant due to the pandemic.
Lucy Basden-Smith | Women’s rugby needs a thriving club game – and brands to back it
Lucy Basden-Smith, managing partner at Havas Play UK, explores what women's rugby union needs to take a much-needed step forward.
Gavin Hadley | Despite setbacks, optimism remains for F1’s future in APAC
Gavin Hadley, vice president at 160over90, looks at APAC's continuing role as part of Formula 1's global tapestry, despite growing competition from US and the Middle East.