North America
Streaming eclipses US cable, broadcast viewing
Streaming surpassed cable and over-the-air viewership in the United States last month for the first time, equating to almost half of all media broadcast through television.
Walter agrees world record deal for LA Lakers
Mark Walter, owner of multiple sports properties including the LA Dodgers, has agreed a world record $10bn (€8.7bn) deal to buy the Los Angeles Lakers NBA franchise from the Buss family.
Bell Media F1 renewal tied to Canada hosting deal
Bell Media’s renewal of Formula 1 media rights in Canada has been incorporated directly into the country’s grand prix-hosting agreement in a new deal announced today (Tuesday).
WNBA keeps Friday nights on ION in new deal
The Women’s National Basketball Association (WNBA) has announced a multi-year renewal of its Scripps Sports media rights deal, a staple of the league’s Friday night coverage.
Take-Two expands 2K deal with NBA, WNBA
The 2K arm of Take-Two Interactive has reached an agreement to extend and expand deals with the NBA and WNBA, including the launch of a content venture.
Grand Slam Track pulls season-ending event in LA
The final event of the inaugural Grand Slam Track (GST) season has been cancelled to ensure the “long-term stability” of the league.
PGA Tour taps NFL’s Rolapp for CEO vacancy
Brian Rolapp, the number two at the National Football League, is to become the new chief executive of the PGA Tour
Athletes call out ‘immoral’ Enhanced Games
The athlete commissions of the International Olympic Committee (IOC) and the World Anti-Doping Agency (Wada) have expressed strong opposition to the Enhanced Games, a new event that will allow competitors to use performance-enhancing drugs.
Genius to throw full tech force at NFL in new deal
Genius Sports has retained one of its biggest contracts in a new and expanded multi-year agreement with the National Football League announced today (Wednesday).
MLB embraces content creators in Jomboy move
MLB has teamed up with, and acquired a stake in, digital sports media brand Jomboy Media as it looks to tap new audiences that traditionally engage with content creators.
Elevate opens $500m PE-backed college fund
Elevate has launched a $500m (€438.2m) fund to invest in college athletics departments following the groundbreaking ruling that universities in the United States can now pay their athletes directly.
Bell Media extends PGA Tour rights in Canada
Bell Media has extended its rights to show golf’s PGA Tour in Canada through a multi-year agreement announced during the Canadian Open.
Pay ruling marks new dawn for US college sport
Universities in the United States will be able to start paying their athletes directly from next month, following a historic, and long-awaited, ruling
Learfield replaces Playfly with 15-year USC deal
The Learfield agency has bolstered its college sports portfolio with the addition of the University of Southern California's (USC) athletics division on a 15-year term.
New Era gets on-field exclusivity in MLS deal
US-based sports and lifestyle brand New Era Caps has significantly enhanced its partnership with Major League Soccer, becoming the exclusive on-field hat provider.
Hilfiger to kit out Cadillac F1 for 2026 debut
Cadillac F1 has named fashion brand Tommy Hilfiger as the team’s ‘apparel partner and lifestyle sponsor’ and first-ever official sponsor ahead of its debut championship season in 2026.
Tracking tech, data viz key to NHL, Sony sponsorship
The NHL has unveiled a major global sponsorship deal with Sony Corporation aimed at improving the viewer experience for at-home fans and enticing younger audiences.
Fifa eyes first standalone WWC rights deal in Canada
Fifa has launched its invitation to tender for media rights in Canada to the 2027 and 2031 Women’s World Cups.