Ice Hockey
Tracking tech, data viz key to NHL, Sony sponsorship
The NHL has unveiled a major global sponsorship deal with Sony Corporation aimed at improving the viewer experience for at-home fans and enticing younger audiences.
Cisco signs up for MSE’s Capital One Arena revamp
Monumental Sports & Entertainment has agreed a deal with Cisco focusing on helping to deliver an “unparalleled experience for fans” through the $800m (€702.9m) revamp of Capital One Arena.
Sky secures NHL renewal in Germany, Austria
Sky Deutschland has retained exclusive rights in Germany and neighbouring Austria to the National Hockey League.
US cable giants Charter, Cox to merge
Charter Communications and Cox Communications, two of the largest providers in the United States cable media market, have announced plans to merge.
NHL enters crypto space with Ndax deal
The National Hockey League has dipped its toes into the world of cryptocurrency by agreeing a sponsorship deal with Ndax, one of Canada’s largest trading platforms.
IIHF launches streaming platform for ‘dark’ markets
Ice hockey's governing body, the IIHF, is launching a new subscription streaming platform to show live and on-demand content of its tournaments in ‘dark’ markets where the federation had previously streamed action on YouTube.
Rogers ‘to shell out’ $7.7bn for NHL renewal
Rogers Communications is set to renew its National Hockey League media rights deal, increasing its spend amid tough economic conditions.
Palo Alto Networks adds NHL marketing rights
Palo Alto Networks has acquired North American sponsorship rights to the National Hockey League (NHL) to amplify a pre-existing service relationship
WBD lands Snow League, renews Finnish ice hockey
Warner Bros. Discovery has underlined its position as the home of winter sports in Europe, striking a deal to showcase Shaun White's new Snow League, while extending Finnish ice hockey rights, a rare Nordics retention.
World Cup of Hockey to return in 2028
The National Hockey League has continued its renewed commitment to national team matches, with the World Cup of Hockey set to return for the first time in 12 years.
MSE hires agency trio as D.C. arena revamp begins
Monumental Sports & Entertainment (MSE) has signed up three agencies to support the commercialisation of the Capital One Arena, ahead of its redevelopment.
Viaplay scores 4 Nations Face-Off rights in Sweden
Broadcast deals for ice hockey’s 4 Nations Face-Off have been completed in all competing countries after subscription broadcaster Viaplay acquired the rights in Sweden.
New RBMH division wins Austrian ice hockey remit
The newly established sports business consulting arm of Red Bull Media House (RBMH) has been hired by Austria’s ICE Hockey League to secure new sponsors and assist with its media and streaming product development.
NHL puts down European roots with Swiss office
The National Hockey League is coming to Europe, this time permanently, with the opening of an office as it looks to build on its growth opportunities in the market
IMG retains digital role for NHL international markets
IMG will continue to manage the National Hockey League (NHL) social media strategy in eight international markets, expanding a remit first held by Seven League in 2019
FanDuel to stream PWHL games in US
Online gaming company FanDuel has struck a multi-faceted commercial agreement with the Professional Women's Hockey League (PWHL) ahead of its second season, which opens tomorrow (Saturday)
PWHL engages Deep Blue for commercial development
Ahead of the start of its second season, the PWHL is looking for commercial development with the help of Deep Blue Sports + Entertainment.
Islanders signs AI-focused helmet deal with Viam
The New York Islanders of the NHL has agreed a helmet sponsorship deal with engineering platform Viam that will look to use artificial intelligence, data and automation to unlock efficiencies in the team’s UBS Arena.