Ice Hockey
Finnish rights deal struck for 4 Nations Face-Off
Nelonen has acquired exclusive media rights in Finland to the 4 Nations Face-Off, the first broadcast deal done in Europe for the new ice hockey tournament.
Islanders secures first patch sponsor amid flurry of NHL activity
The National Hockey League's New York Islanders today (Thursday) unveiled its inaugural jersey patch sponsor in the shape of outdoor lifestyle brand Solo Stove
Double first in NHL’s Norwegian Cruise Line tie-up
The National Hockey League (NHL) has opened up a new sponsorship category via the signing of Norwegian Cruise Line to its central portfolio
Verizon deal to run across MSG ‘family’ properties
Telecoms giant Verizon has upped its presence in US sport by signing a wide-ranging sponsorship which includes rights to the New York Knicks, New York Rangers and Madison Square Garden (MSG).
Anaheim Ducks signs local tourism jersey sponsor
The Anaheim Ducks is the latest US sports team to take the domestic tourism sponsorship route after announcing an away jersey patch deal with Visit Anaheim.
SEG launches ‘best of Utah’ DTC service for NHL debut
Smith Entertainment Group has unveiled a new direct-to-consumer streaming service that incorporates matches of its newest franchise, the NHL's Utah Hockey Club, with those of the NBA's Utah Jazz
Momentum deal bolsters Wasserman’s NHL clientele
Global sports, music and entertainment agency Wasserman has strengthened its position in ice hockey through the acquisition of Canadian firm Momentum Hockey
Lenovo continues spree with Hurricanes arena deal
Technology company Lenovo has continued its recent sponsorship drive by taking on the naming rights to the home venue of the NHL’s Carolina Hurricanes.
Major sponsorship return for TikTok with Capitals
Having moved away from sponsorships over the last 18 months, TikTok has signed a wide-ranging agreement with Monumental Sports & Entertainment (MSE) that includes sponsoring the Washington Capitals NHL team.
Two steps forward, one back for Diamond in bankruptcy case
Major League Baseball has piled the pressure on Diamond Sports Group, claiming it will consider "more drastic" legal action should the firm's emergence from bankruptcy not be accelerated
New Era signs landmark NHL licensee deal
New Era has struck its first central licensing agreement with the National Hockey League, meaning it now has similar deals in place with all five of North America's major sports leagues
NHL’s Stars goes all in on free streaming
The Dallas Stars is set to become the first US major league sports franchise to offer free direct-to-consumer streaming of its games in a landmark move
Stanley Cup-winning Panthers leaves Diamond RSN for over-the-air Scripps
Stanley Cup champion Florida Panthers has left Diamond Sports Group and signed with Scripps Sports to broadcast the team's games for free to the local area in South Florida
NHL buoyed by Stanley Cup ratings in Canada ahead of rights talks
The National Hockey League will be entering into rights negotiations with prospective broadcasters in Canada from a position of strength after the deciding game of the Stanley Cup Final drew record audiences…
Infront, DEB share sponsorship sales remit in long-term renewal
The German Ice Hockey Federation (DEB) will be able to source potential sponsors in-house as part of a revised and extended exclusive marketing agreement with the Infront agency
Amazon deals with famed F1 series producer to continue ice hockey push
Amazon's impending entrance into live ice hockey broadcasting is to be complemented with a behind-the-scenes docuseries focused on some of the National Hockey League's top players.
Budweiser returns as an official beer of NHL in Canada
Budweiser is back as an official beer of the National Hockey League in Canada after a two-year hiatus, while the league's sales process is live to fill the same category in the US market.
FanDuel ‘set to replace’ Bally’s as Diamond partner
A deal will also reportedly involve FanDuel-related programming for Diamond channels, the resale of Diamond’s streaming service to fans and an equity stake in the company.