Football
EXCLUSIVE: CAF reinstates NWTV deal after peace talks
New World TV’s contract to broadcast leading Confederation of African Football (CAF) tournaments is once again being fully implemented after the governing body negotiated an end to its dispute with the broadcaster.
TGI Sport eyes Asia market after K League deal
TGI Sport has struck its first virtual advertising technology agreement with South Korea’s K League and expects another major deal to follow in the region.
Basic fee falls as Juventus renews Adidas deal
Juventus has announced a 10-year extension to its deal with Adidas worth a basic €408m, with the club having now locked in long-term renewals with its two top-tier sponsors.
Pasifik Holding replaces Sixt on Galatasaray shirt
Pasifik Holding has upgraded its agreement with Galatasaray to become the Turkish Süper Lig club’s new front-of-shirt sponsor.
CommBank steps in as Socceroos top sponsor
Football Australia has announced that existing Matildas main sponsor Commonwealth Bank will also take on the top-tier men's team rights, following the end of its deal with Subway.
LaLiga invites rights bids in trio of European countries
LaLiga has initiated a media rights sales process in Romania and a joint invitation to tender in Czech Republic and Slovakia, SportBusiness understands.
Leverkusen, Wolfsburg face tweaks to 50+1 rule
Changes look set to be forthcoming to the membership make-up of major Bundesliga clubs after Germany’s competition regulator ruled that exemptions to the famed 50+1 rule are no longer possible.
PPTV rolls over Bundesliga rights in Thailand
Free-to-air broadcaster PPTV has renewed its rights to show the Bundesliga in Thailand during the 2025-26 season.
Deutsche Telekom beats Emirates to retain Bayern shirt rights
German telco Deutsche Telekom has beaten off a challenge from airline carrier Emirates to clinch the front-of-shirt rights to German Bundesliga champions Bayern Munich from the 2027-28 season.
AUF backed by CAS to continue rights sales talks
The Uruguayan Football Association (AUF) has won a legal battle at the Court of Arbitration for Sport, allowing it to continue to negotiate a new media rights deal on behalf of top-flight clubs with the Tenfield agency.
Amazon nets Dutch EPL package from Viaplay
Amazon is making a move into the live sports streaming space in the Netherlands armed with English Premier League rights, mirroring its agreement in the Nordics with Viaplay Group.
Belgian ‘Red Flames’ net RTBF deal to 2029
The Royal Belgian Football Association has secured free-to-air domestic television coverage for their women’s national team through to 2029.
BeIN signs off Premier League renewal in Mena
BeIN Sports and the Premier League have finalised and today (Tuesday) announced a new three-year broadcast rights deal in the Middle East and North Africa
Serie A returns to market with betting rights
Lega Serie A is issuing a request for proposals for its betting video and data rights from 2025-26 to 2028-29 as it continues to battle Stats Perform in court over the collapse of the previous agreement
Whitebit replaces Azimut on Juventus sleeve
Juventus has returned to the cryptocurrency exchange sector to fill one of its most valuable assets - branding rights on the shirt sleeve of the Italian club’s men’s team.
Kings League turns tables on football revenue mix
Kings League president Gerard Piqué and chief executive Djamel Agaoua discuss the property’s commercial strategy with SportBusiness.
SRMG’s Thmanyah nets SPL exclusivity to 2031
Thmanyah, a Saudi Arabian channel with no major track record in sports broadcasting, has completed a shock acquisition of exclusive media rights to the Saudi Pro League.
Stuttgart sues shirt sponsor Winamax
VFB Stuttgart has lodged legal proceedings against its former shirt sponsor Winamax, weeks after removing the French bookmaker’s logo from team jerseys for the club’s appearance in the DFB Pokal final.