Cricket
Seven secures MLC rights in Australia
Commercial broadcaster Seven Network has struck a multi-year deal to exclusively show Major League Cricket in Australia.
Australian first as ESPN lands tour of West Indies
It will be Australia’s first Test matches in the West Indies for a decade, and the first time that an Australian overseas cricket tour will be shown on ESPN in the country since it first began broadcasting there in 1995.
JioStar sublicenses Sony’s ECB streaming rights
Media group JioStar has reinforced its dominance in the Indian market by sublicensing exclusive streaming rights to India’s next two tours of England from rival Sony Pictures Networks.
Channel 5 nets England T20 FTA package
Channel 5 has swooped for the live free-to-air domestic rights to international England cricket matches, a package previously held by the BBC
FanCode parent in $50m play for Times Internet pair
Indian fantasy sports operator Dream Sports is to invest $50m (€44.5m) in cricket-dedicated broadcaster Willow TV and the Cricbuzz website, both owned by Times Internet.
TGI secures four-year LED renewal with ECB
TGI Sport has announced a four-year renewal with the England and Wales Cricket Board (ECB) to be its ‘official provider of LED signage production and management services’.
BBC renews ECB deal but loses live England games
The BBC will continue to show live coverage of The Hundred as part of an extended rights deal with the ECB, although the new agreement does not include live rights to international matches.
IPL eyes expanded 94-match season from 2028
Cricket’s most valuable property, the Indian Premier League, is mulling an expansion in its number of matches from 74 per season to 94, which would see teams play a full home-and-away format.
NZC buys into growing MLC with franchise move
New Zealand Cricket (NZC) is to co-launch a franchise in USA's Major League Cricket (MLC), in doing so becoming the first national governing body to invest directly in an overseas Twenty20 league.
Hundred’s KP Snacks nets ECB sleeve deal
UK snack foods manufacturer KP Snacks has strengthened its involvement with the England and Wales Cricket Board (ECB), becoming the new sleeve sponsor of the men's and women's national teams
Toyota bags England shirt rights in Australia swap
Automotive manufacturer Toyota has swapped Australia for England in the national cricket team front-of-shirt rights market
Kohli quits Puma to take One8 brand global
Former Indian cricket captain Virat Kohli has rejected a renewed collaboration offer from Puma to invest in an Indian sportswear brand backed by former Puma India executive Abhishek Ganguly
KFC sticks with BBL as audiences grow
KFC has once again extended its title sponsorship of the Big Bash League (BBL) cricket tournament in Australia, amid a backdrop of rising viewership and possible private equity investment.
Expanded women’s role for Qantas in CA renewal
Qantas will receive women’s team shirt branding for the first time in its latest renewal with Cricket Australia.
Citizen first new Hundred sponsor since equity sale
Watchmaker Citizen UK has become the first sponsor to sign with The Hundred since the franchise sale process for the short-format cricket competition was completed
Two Circles signs two-year Cricket Australia deal
Sports marketing specialist Two Circles has signed a new commercial partnership with Cricket Australia (CA) for two years, a period that includes the 2025-26 Ashes series against England
Unilever becomes first ICC global women’s sponsor
The International Cricket Council (ICC) has secured consumer goods giant Unilever as its first dedicated women's cricket sponsor since unbundling the rights for the current commercial cycle.
NZC retains FTA hopes despite Sky return
The CEOs of New Zealand Cricket and Sky NZ have not ruled out matches on free-to-air despite the national teams returning to pay-TV for the 2026-32 cycle.