Cricket

Commercial broadcaster Seven Network has struck a multi-year deal to exclusively show Major League Cricket in Australia.

It will be Australia’s first Test matches in the West Indies for a decade, and the first time that an Australian overseas cricket tour will be shown on ESPN in the country since it first began broadcasting there in 1995.

Media group JioStar has reinforced its dominance in the Indian market by sublicensing exclusive streaming rights to India’s next two tours of England from rival Sony Pictures Networks.

Channel 5 has swooped for the live free-to-air domestic rights to international England cricket matches, a package previously held by the BBC

Indian fantasy sports operator Dream Sports is to invest $50m (€44.5m) in cricket-dedicated broadcaster Willow TV and the Cricbuzz website, both owned by Times Internet.

TGI Sport has announced a four-year renewal with the England and Wales Cricket Board (ECB) to be its ‘official provider of LED signage production and management services’.

The BBC will continue to show live coverage of The Hundred as part of an extended rights deal with the ECB, although the new agreement does not include live rights to international matches.

Cricket’s most valuable property, the Indian Premier League, is mulling an expansion in its number of matches from 74 per season to 94, which would see teams play a full home-and-away format.

New Zealand Cricket (NZC) is to co-launch a franchise in USA's Major League Cricket (MLC), in doing so becoming the first national governing body to invest directly in an overseas Twenty20 league.

UK snack foods manufacturer KP Snacks has strengthened its involvement with the England and Wales Cricket Board (ECB), becoming the new sleeve sponsor of the men's and women's national teams

Automotive manufacturer Toyota has swapped Australia for England in the national cricket team front-of-shirt rights market

Former Indian cricket captain Virat Kohli has rejected a renewed collaboration offer from Puma to invest in an Indian sportswear brand backed by former Puma India executive Abhishek Ganguly

KFC has once again extended its title sponsorship of the Big Bash League (BBL) cricket tournament in Australia, amid a backdrop of rising viewership and possible private equity investment.

Qantas will receive women’s team shirt branding for the first time in its latest renewal with Cricket Australia.

Watchmaker Citizen UK has become the first sponsor to sign with The Hundred since the franchise sale process for the short-format cricket competition was completed

Sports marketing specialist Two Circles has signed a new commercial partnership with Cricket Australia (CA) for two years, a period that includes the 2025-26 Ashes series against England

The International Cricket Council (ICC) has secured consumer goods giant Unilever as its first dedicated women's cricket sponsor since unbundling the rights for the current commercial cycle.

The CEOs of New Zealand Cricket and Sky NZ have not ruled out matches on free-to-air despite the national teams returning to pay-TV for the 2026-32 cycle.