American Football
Fubo’s Gandler among new investors in ELF
The European League of Football has secured fresh investment from Goal Line Sports, along with 885 Capital and Oakvale Ventures.
Genius to throw full tech force at NFL in new deal
Genius Sports has retained one of its biggest contracts in a new and expanded multi-year agreement with the National Football League announced today (Wednesday).
Arctos adds LA Chargers to NFL portfolio
Private investment firm Arctos has acquired a stake in the Los Angeles Chargers, while fellow NFL teams the San Francisco 49ers and Cleveland Browns have also signed off on investment deals.
Bay Area families eye minority stake in 49ers
The San Francisco 49ers is reportedly close to selling a 6.2-per-cent stake in the team to a trio of Bay Area families, with the transaction set to be discussed at the NFL owners meeting in Minnesota next week.
YouTube gets global free-to-view rights to NFL game
The National Football League's return to Brazil in September will make history as the first game to be streamed exclusively live on YouTube in its entirety.
Verizon’s sponsorship push continues with Bills
Verizon has continued its recent run of sponsorship activity by agreeing a deal to become a 'Founding Partner' of the Buffalo Bills’ new Highmark Stadium, set to open in 2026.
NetApp’s NFL footprint grows with league deal
Data infrastructure company NetApp has enhanced its presence in the NFL via a sponsorship deal with the league itself.
DFL, LaLiga see NFL links as key to US growth
The German Football League (DFL) and Spain's LaLiga are both forging closer ties with the National Football League as part of their plans to grow fanbases in the United States
Detroit Lions pushed for early Ford Field extension
The naming rights deal for Ford Field, announced last week, was extended two years ahead of time so that Ford could be associated with the venue beyond its hosting of NCAA Basketball’s Final Four in 2…
NFL expands into UAE with game an ‘if’, not ‘when’
The National Football League has taken its first tentative commercial steps into the Middle East, expanding its Global Markets Program (GMP) into the United Arab Emirates
NFL, MLB seek influencer marketing hires
The National Football League and Major League Baseball are making moves into the influencer marketing space, with both properties looking to fill key executive positions
Under Armour rejoins Nike, Adidas on NFL field
The NFL has struck a non-exclusive licensing agreement with Under Armour that will bring the sportswear brand's logo back to the league after four seasons away.
NFL unlocks pharma category with Novartis
The National Football League has struck its first-ever sponsor from the pharmaceutical sector, having agreed a ‘long-term’ deal with Swiss multinational Novartis.
Fox projects record 126m Super Bowl viewership
Super Bowl LIX is expected to have been the most-watched on record in the US, with an average 126 million viewers across all platforms.
NFL’s Lions hires e|motion to tap DACH sponsors
The National Football League's Detroit Lions has struck a deal with the sports marketing and events company e|motion to exclusively represent its commercial interests in the DACH region.
MCG to host NFL regular-season debut in Australia
Melbourne has become the NFL's first international destination for the 2026 season, seeing off competition from Sydney and Perth to stage a maiden regular season game in Australia.
Lengthy ELF deal expands DAZN’s add-on strategy
DAZN has made an eight-year commitment to become the exclusive provider of a European League of Football (ELF) OTT streaming service in a deal that mimics its distribution of NFL Game Pass as an add-on…
49ers advances stadium development with NetApp
The National Football League’s San Francisco 49ers has secured a sponsorship agreement with data infrastructure company NetApp as it prepares for a bumper 2026 at its Levi’s Stadium.