American Football
WBD catches NFL content for its digital brands
WBD has struck a digital rights deal for its Bleacher Report website and House of Highlights social media brand that brings NFL footage back onto the network
Four seasons down, ELF claims profitability is close
The European League of Football (ELF) is “not far away” from profitability as it prepares to enter its fifth season and after cutting costs by turning to a remote broadcast production model, according to co-founder Zeljko Karajica.
Netflix claims NFL Xmas record as NBA viewing soars
Netflix has claimed its first NFL games broke streaming records though they fell short of the viewing figures on broadcast networks in 2023, while the NBA enjoyed its best Christmas Day viewing figures…
Bills, Dolphins blaze trail for NFL private equity investment
The NFL’s private equity era has commenced with the Buffalo Bills and Miami Dolphins given the green light to sell minority stakes to Arctos Partners and Ares Management, respectively.
Global growth central to NFL’s 10-year Nike renewal
The National Football League's international growth aspirations are to be central to a new 10-year uniform supply deal with Nike, announced today (Wednesday).
Dublin, Berlin eyed for expanded NFL International Games slate
The potential for a domestic package of international NFL rights to be sold is beginning to take shape, with as many as eight games outside the US planned for 2025.
NFL, On Location renew hospitality ties to 2036
Endeavor-owned hospitality company On Location has renewed one of its key contracts, extending with the National Football League, its founder, until 2036
Cosm deals with NFL for ‘shared reality’ game rights
Cosm, the immersive technology and entertainment company, has reached an enhanced agreement with the National Football League to show live matches for the rest of the 2024 season.
Fox Deportes, Telemundo to both air Super Bowl LIX
Boosted by growing Spanish-language audiences for the Super Bowl, Fox Deportes and Telemundo have announced that they will both be airing Super Bowl LIX in February 2025
Rams, Genius offer NFL in-game highlights first
The Los Angeles Rams has become the first NFL team to provide fans with data-driven in-game highlights through an agreement with Genius Sports that will provide additional ad inventory for Verizon.
Samsung to promote TV range in UK-facing NFL deal
Samsung Electronics is to become the official TV partner of the National Football League (NFL) in the UK and Ireland.
EXCLUSIVE: Cisco goes international with NFL sponsorship
Digital technology firm Cisco is expanding its agreement with the National Football League (NFL) to include international rights, SportBusiness understands
TV2 Denmark returns for ‘different’ NFL deal
TV2 Denmark has agreed a 'multi-year' NFL rights deal just over six months after ending its previous contract one year early to step away from the sport.
NFL takes crypto plunge with Bitpanda
More than two years after loosening its restrictions on blockchain sponsorships, the NFL has agreed its first central deal in the space with cryptocurrency trading firm Bitpanda.
ITV’s NFL highlights show discontinued
ITV will no longer show its weekly National Football League highlights programme in the UK this season
NFL’s Browns seals 20-year stadium naming deal
The Cleveland Browns' 20-year contract would cover any potential move to a proposed $2.4bn domed stadium in Brook Park.
Comcast carriage row hits Big Ten entrants
Oregon, UCLA, USC, and Washington have seen the start of their era as Big Ten Conference schools blacked out to Comcast customers in their home markets, as the latter’s Big Ten Network carriage row rumbled into the start of the new season.
Comcast extends Levi’s Stadium deal
Media and technology company Comcast has become the latest technology-based founding partner of Levi's Stadium to announce an extension with the home of the San Francisco 49ers