American Football
NFL opens up to $12bn private equity investment
The National Football League (NFL) has become the last US major sports league to allow private equity investment after its owners voted for a rule change that could see up to $12bn (€10.77bn) of new funds invested in the league.
Infront to sell Seattle Seahawks sponsorships in DACH
The NFL’s Seattle Seahawks has appointed the Infront agency as the franchise’s exclusive partnership sales partner in the DACH region of Germany, Austria, and Switzerland.
NFL Game Pass added to DAZN’s Prime Video offering
NFL Game Pass will be available on Amazon Prime Video as an add-on in several of the league's key international markets thanks to a deal struck by the service's global distributor, DAZN
Judge overturns $4.7bn Sunday Ticket ruling
A federal judge has overturned the verdict of a class-action lawsuit that ordered the National Football League to pay $4.7bn (€4.3bn) to subscribers of Sunday Ticket, the league’s domestic out-of-market broadcast package.
NFL bags Sony to fill high-priority headphone category
The National Football League (NFL) has ended its search to fill one of its flagship sponsorship categories after signing Sony in a deal which includes the league’s official headphone rights.
Goodell: Private equity NFL ownership limited to 10 per cent
The National Football League is set to allow each of its 32 franchises to sell to private equity investors, albeit up to a limit of 10 per cent only, commissioner Roger Goodell has declared
NFL hopes for younger eyeballs in Brazil with CazéTV
The National Football League's decision to take a regular-season game to Brazil for the first time has resulted in a new media deal in the country targeting a younger audience, the streaming platform CazéTV.
TKO buys into EverPass as NFL Sunday Ticket streamed in bars
The National Football League's domestic out-of-market Sunday Ticket package will be able to be streamed in US commercial businesses for the first time, after EverPass Media, the media platform of the NFL…
NFL to appeal $4.8bn Sunday Ticket class action verdict
The National Football League has said it will contest the verdict of a class action lawsuit that has ordered the league to pay $4.8bn (€4.48bn) to subscribers of the league’s domestic out-of-market broadcast package, NFL Sunday Ticket.
Fanatics expands Ravens deal to include year-round stadium retail store
The Baltimore Ravens, of the National Football League, and global e-commerce company Fanatics have outlined plans to dramatically increase gameday revenues with a year-round retail store to open in 2025…
Genius Sports brings augmented CFL broadcasts to TSN
Sports data and betting services company Genius Sports is bringing its augmented broadcast technology to the Canadian Football League, airing live streams exclusively on Bell Media's TSN+
NCAA on-field sponsors ‘start of trend’ to open up new revenues
More US colleges are set to seek new revenue streams after the National Collegiate Athletics Association (NCAA) announced it will allow sponsor advertising on football fields for regular-season games in…
Netflix joins NFL streaming party with Christmas Day offering
Netflix has made its first move into live American football and struck its first agreement with a major sports league, today (Wednesday) announcing a three-season deal with the NFL
Pac-12 football signs CW, Fox Sports deals
The Pac-12 Conference, now down to just two teams, has announced a broadcast rights agreement with the CW Network and Fox Sports for its 2024 football season
NFL expands ticketing partners, adding Sports Illustrated
The National Football League's Ticket Network, the league's open ticketing system, has expanded from two to three licensed channels with the addition of Sports Illustrated Tickets
NFL considering expanding season to 18 games, international games up to 16
The National Football League's commissioner Roger Goodell has said the league could expand to 18 regular-season games and could increase international fixtures to as many as 16
Bears unveils $4.6bn stadium plan with record public contribution
The Chicago Bears of the National Football League has unveiled a $4.6bn (€4.3bn) plan to build a domed stadium on the lakefront area next to current home Soldier Field.
Half the cost of the $4.6
Verizon adds another NFL team, stadium with Detroit Lions deal
US telecommunications giant Verizon has further deepened its commercial relationship with the National Football League, striking a new deal with the Detroit Lions to become the franchise's official 5G network.