Europe
Sky Italia nets exclusivity to Wimbledon, EuroLeague
Pay-television broadcaster Sky Italia has renewed its rights to Wimbledon until 2030 and basketball’s Euroleague until 2027-28.
Basic fee falls as Juventus renews Adidas deal
Juventus has announced a 10-year extension to its deal with Adidas worth a basic €408m, with the club having now locked in long-term renewals with its two top-tier sponsors.
Pasifik Holding replaces Sixt on Galatasaray shirt
Pasifik Holding has upgraded its agreement with Galatasaray to become the Turkish Süper Lig club’s new front-of-shirt sponsor.
Saracens name IMG’s Beall CEO, Tigers sign Castore
English Premiership rugby union club Saracens has turned to the UK sports marketing industry to fill its chief executive void, hiring IMG's Charlie Beall
LaLiga invites rights bids in trio of European countries
LaLiga has initiated a media rights sales process in Romania and a joint invitation to tender in Czech Republic and Slovakia, SportBusiness understands.
Leverkusen, Wolfsburg face tweaks to 50+1 rule
Changes look set to be forthcoming to the membership make-up of major Bundesliga clubs after Germany’s competition regulator ruled that exemptions to the famed 50+1 rule are no longer possible.
Ares takes minority stake in France SailGP Team
US investment fund Ares Management has made a move into sailing, acquiring a minority stake in the France SailGP Team in the third such deal within the sport in the past month
Netflix enters channel aggregation with TF1 deal
Netflix has made its first move into channel aggregation in a landmark agreement with TF1 to stream the French commercial broadcaster’s linear channels and on-demand content.
Deutsche Telekom beats Emirates to retain Bayern shirt rights
German telco Deutsche Telekom has beaten off a challenge from airline carrier Emirates to clinch the front-of-shirt rights to German Bundesliga champions Bayern Munich from the 2027-28 season.
EXCLUSIVE: Revolut in advanced Audi F1 talks
Digital finance app Revolut is eyeing up an entry into Formula 1 by becoming a premium sponsor of the Audi F1 team when it debuts next year, SportBusiness can reveal.
FEI hires EPCR’s Vergnol to new commercial role
The International Equestrian Federation has appointed European Professional Club Rugby chief revenue officer François Vergnol as executive director of a newly formed commercial, marketing and communications unit.
Amazon nets Dutch EPL package from Viaplay
Amazon is making a move into the live sports streaming space in the Netherlands armed with English Premier League rights, mirroring its agreement in the Nordics with Viaplay Group.
Belgian ‘Red Flames’ net RTBF deal to 2029
The Royal Belgian Football Association has secured free-to-air domestic television coverage for their women’s national team through to 2029.
United strengthens Greek presence with Alpha stake
Greek commercial broadcaster Alpha TV is soon to be half-owned by United Media group in a consolidation of market power.
Serie A returns to market with betting rights
Lega Serie A is issuing a request for proposals for its betting video and data rights from 2025-26 to 2028-29 as it continues to battle Stats Perform in court over the collapse of the previous agreement
Football exec Groll named French Alps 2030 CRO
The local organising committee for the 2030 Winter Olympic Games in the French Alps has made its first significant commercial hire as it aims to hit its €2bn ($2.3bn) budget.
Whitebit replaces Azimut on Juventus sleeve
Juventus has returned to the cryptocurrency exchange sector to fill one of its most valuable assets - branding rights on the shirt sleeve of the Italian club’s men’s team.
Stuttgart sues shirt sponsor Winamax
VFB Stuttgart has lodged legal proceedings against its former shirt sponsor Winamax, weeks after removing the French bookmaker’s logo from team jerseys for the club’s appearance in the DFB Pokal final.