Golf
PGA Tour taps NFL’s Rolapp for CEO vacancy
Brian Rolapp, the number two at the National Football League, is to become the new chief executive of the PGA Tour
Bell Media extends PGA Tour rights in Canada
Bell Media has extended its rights to show golf’s PGA Tour in Canada through a multi-year agreement announced during the Canadian Open.
SAP latest tech specialist to sponsor Ryder Cup
SAP joins Capgemini as a top-tier Ryder Cup sponsor that places a focus on data-driven technology.
Vestas showcases energy solutions on DP World Tour
Danish wind energy company Vestas will showcase sustainable energy solutions through a new ‘Official Marketing Partner’ deal with the DP World Tour.
Saudi Arabia doubles down on LET backing
The Aramco Team Series on golf’s Ladies European Tour has been rebadged as the ‘PIF Global Series’ in a renewed commitment from Golf Saudi and the Kingdom’s sovereign wealth fund.
McIlroy drives highest CBS golf ratings since 2018
Rory McIlroy’s historic victory in the US Masters on Sunday delivered CBS Sports its highest ratings for the final round of the major golf championship since 2018.
Aldar deal strengthens DP World Tour’s UAE ties
Aldar, the Abu Dhabi-based real estate development firm, has joined the likes of BMW, Emirates and Rolex by becoming a top-tier Official Marketing Partner (OMP) of golf’s DP World Tour.
Hero sponsors Bhatia, Theegala ahead of Masters
Indian motorcycle company Hero MotorCorp has agreed endorsement deals with golfers Akshay Bhatia and Sahith Theegala ahead of the US Masters.
ReliaQuest signs non-exclusive PGA Tour deal
US-based cybersecurity company ReliaQuest has become an official cybersecurity sponsor of the PGA Tour and PGA Tour Champions in a category non-exclusive deal
DAZN, LIV Golf pair in OTT global distribution deal
DAZN and LIV Golf have announced that the golf league’s OTT service will be carried globally on DAZN’s platforms on a free-to-view basis as the broadcaster solidifies ties with Saudi-backed properties and widens its customer base.
The Global Golf Report: Ask the Analysts
To mark the release of our Global Golf Report, the experts behind it got together for a chat.
No FTA coverage for Masters in Australia
Media group Foxtel will hold exclusive rights to all four golf majors for the first time after sealing sole rights to the US Masters and leaving the tournament without a free-to-air broadcaster in Australia.
TGL fills Mena TV void with Evision’s GolfLife
Indoor golf league TGL is continuing to fill its global broadcast landscape with just a month of the inaugural season to go, striking a deal in the Middle East and North Africa (Mena) with Evision
Japan’s U-Next gets grip on all four majors
All four golf majors are to be shown on the same platform in Japan, after streamer U-Next picked up exclusive rights to the US Open and US PGA Championship.
LIV locks in long-term commitment to Adelaide
LIV Golf has agreed a five-year contract extension with the South Australia Government, ensuring its “showcase” event will remain in Adelaide through 2031, and at a revamped new home.
ITV finally gives LIV its UK broadcast deal
LIV Golf has agreed its first media rights deal covering the UK market only after commercial free-to-air broadcaster ITV committed to showing the 2025 season.
PIF-owned Riyadh Air added to LIV portfolio
Nascent Saudi airline Riyadh Air has become a LIV Golf sponsor in a move that brings together two organisations backed by Saudi Arabia’s Public Investment Fund (PIF) but reflects the slow buy-in from privately-owned brands.
Capgemini Ryder Cup campaign wins first Sponsorship Works Award
Capgemini’s sponsorship campaign at the most recent edition of the Ryder Cup has won the inaugural Sponsorship Works Award from SportBusiness.