Golf
Staeger departs as LIV Golf media chief
Will Staeger is departing as chief media officer of LIV Golf shortly after the franchise-based league sealed its major domestic rights deal with Fox Sports.
HotelPlanner’s title deal ‘elevates’ Challenge Tour
The Challenge Tour, the European Tour’s player development series, has signed the AI-driven travel company HotelPlanner as its first title sponsor.
PGA Tour back in business in India with FanCode
Golf’s PGA Tour once again has a broadcast deal in India after streaming platform FanCode acquired the rights over a 'multi-year' term.
LIV hits US mainstream with Fox deal
LIV Golf has finally sealed a much-needed major television deal in the United States ahead of season four, announcing a multi-year agreement with Fox Sports.
TGL’s ESPN debut stacks up well vs. competition
Golf’s TGL registered robust viewing figures on ESPN for its primetime debut with an average of 919,000 viewers and a typically younger demographic tuning in to the Disney-owned linear network.
WBD ends sublicensing of PGA Tour in Spain
The PGA Tour will be shown on Warner Bros. Discovery’s Max streaming service in Spain this year, ending six years of sublicensing to Movistar Plus.
TGL bags multi-territory Sky deal
TGL, the team indoor golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports technology company, has agreed a deal with Sky Sports to broadcast the new competition across UK, Ireland, the DACH re…
Canal Plus bags TGL rights in handful of markets
French pay-television broadcaster Canal Plus has added to its golf portfolio after announcing a two-year deal for broadcast rights to indoor league TGL, which debuts next month
TGL next property for Disney’s Nordics strategy
The Walt Disney Company's watchful approach to the media industry in the Nordics has led to an exclusive two-year rights deal for indoor golf league TGL, which debuts next month
Standalone Japanese TV deal for DP World Tour
Japanese streaming platform U-Next has made yet another acquisition, this time bolstering its golf portfolio with exclusive rights to the DP World Tour
Reebok returns to golf with DeChambeau deal
Reebok has signalled its return to the performance golf category as the 'official apparel and footwear sponsor' of LIV Golf team Crushers GC led by star player Bryson DeChambeau
Marcoux Samaan steps down as LPGA commissioner
LPGA commissioner Mollie Marcoux Samaan has resigned from her leadership role with more than one year still on her contract after a series of setbacks at the women’s golf tour.
LIV Golf taps O’Neil as new CEO
Scott O'Neil is set to be named as the new commissioner and chief executive of LIV Golf, sources have confirmed to SportBusiness
Crypto.com Showdown sponsorship ‘pitched’ at $10m
Crypto.com has been named as the title sponsor of ‘The Crypto.com Showdown’ – a one-day golf event featuring a pair of leading players from both the PGA Tour and LIV Golf.
LPGA ties down lucrative CME deal until 2027
Derivatives marketplace CME Group has renewed its title sponsorship of the LPGA Tour Championship and the season-long Race to CME Globe points competition until 2027.
McCann follows Harold as LET commercial director
The Ladies European Tour (LET) has a new commercial director after former NBC Sports executive Theresa McCann was hired to replace Fiona Harold, who has joined World Netball.
TGL builds founding partner base ahead of launch
Best Buy, the US technology retailer, has announced its first move into golf, becoming the third founding partner of TGL, the tech-driven team indoor golf league
Emirates gets extra event in DP World Tour renewal
Emirates has extended and expanded its ‘Official Airline’ and ‘Marketing Partner’ agreement with the DP World Tour for seven years until the end of 2031.
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