News

Media Football

Free-to-air broadcaster PPTV has renewed its rights to show the Bundesliga in Thailand during the 2025-26 season.
Media Multiple Sports

Netflix has made its first move into channel aggregation in a landmark agreement with TF1 to stream the French commercial broadcaster’s linear channels and on-demand content.
Sponsorship & Marketing Football

German telco Deutsche Telekom has beaten off a challenge from airline carrier Emirates to clinch the front-of-shirt rights to German Bundesliga champions Bayern Munich from the 2027-28 season.
Finance & Law Football

The Uruguayan Football Association (AUF) has won a legal battle at the Court of Arbitration for Sport, allowing it to continue to negotiate a new media rights deal on behalf of top-flight clubs with the Tenfield agency.
Events Motorsport

Bell Media’s renewal of Formula 1 media rights in Canada has been incorporated directly into the country’s grand prix-hosting agreement in a new deal announced today (Tuesday).
Sponsorship & Marketing Motorsport

Digital finance app Revolut is eyeing up an entry into Formula 1 by becoming a premium sponsor of the Audi F1 team when it debuts next year, SportBusiness can reveal. 
Industry Moves Equestrian

The International Equestrian Federation has appointed European Professional Club Rugby chief revenue officer François Vergnol as executive director of a newly formed commercial, marketing and communications unit.
Media Football

Amazon is making a move into the live sports streaming space in the Netherlands armed with English Premier League rights, mirroring its agreement in the Nordics with Viaplay Group.
Media Football

The Royal Belgian Football Association has secured free-to-air domestic television coverage for their women’s national team through to 2029.
Media Multiple Sports

Greek commercial broadcaster Alpha TV is soon to be half-owned by United Media group in a consolidation of market power.
Media Football

BeIN Sports and the Premier League have finalised and today (Tuesday) announced a new three-year broadcast rights deal in the Middle East and North Africa
Sports Betting Football

Lega Serie A is issuing a request for proposals for its betting video and data rights from 2025-26 to 2028-29 as it continues to battle Stats Perform in court over the collapse of the previous agreement
Industry Moves Multiple Sports

Dentsu has announced a significant expansion of its global sports and entertainment operations, with Yoshinobu Ise stepping in as new global head.
Industry Moves Multi-sport

The local organising committee for the 2030 Winter Olympic Games in the French Alps has made its first significant commercial hire as it aims to hit its €2bn ($2.3bn) budget.
Media Basketball

The Women’s National Basketball Association (WNBA) has announced a multi-year renewal of its Scripps Sports media rights deal, a staple of the league’s Friday night coverage. 
Sponsorship & Marketing Football

Juventus has returned to the cryptocurrency exchange sector to fill one of its most valuable assets - branding rights on the shirt sleeve of the Italian club’s men’s team.
Licensing & Merchandising Basketball

The 2K arm of Take-Two Interactive has reached an agreement to extend and expand deals with the NBA and WNBA, including the launch of a content venture.
Media Football

Kings League president Gerard Piqué and chief executive Djamel Agaoua discuss the property’s commercial strategy with SportBusiness.
Media Football

Thmanyah, a Saudi Arabian channel with no major track record in sports broadcasting, has completed a shock acquisition of exclusive media rights to the Saudi Pro League.
Sponsorship & Marketing Football

VFB Stuttgart has lodged legal proceedings against its former shirt sponsor Winamax, weeks after removing the French bookmaker’s logo from team jerseys for the club’s appearance in the DFB Pokal final.