News

Defending US Open tennis champion, Marat Safin has signed a new deal with German sportswear giant adidas.
Business

The New England Patriots have awarded Pepsi the exclusive soft drink pouring rights at CMGI Field as part of a new ten-year partnership agreement.
Business

European internet sports network Sportal has finalised a new round of funding for its operations, which the company envisages will see it through to profitability in early 2002.

CHIEF Bobby Rahal has left Formula One team Jaguar Racing after talks with the team's chairman Wolfgang Reitzle.
Events

National Football League (NFL) team the Denver Broncos has unveiled a raft of new broadcasting initiatives for its Invesco Field stadium, done in partnership with AT&T Broadband and ESPN.
Events

Negotiations over the French TV rights to the 2002 World Cup have stalled because rights holders the Kirch Group have set the price too high, a French newspaper has reported.
Business

UK-based bookmaker Ladbrokes has signed a sponsorship deal with the World Pool Masters in a bid to promote its online gambling business. How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
Media

Latin American pay-TV broadcaster, Pan-American Sports Network (PSN) has appointed Luis Baraldi to the post of vice president for programming, production and operations.
Media

Extreme sports showcase the X Games, organised by US broadcaster ESPN, attracted total crowds of more than 235,000 during its 11 days of competition.

UBS Private Banking has signed a deal with former England soccer captain Alan Shearer to help promote the sports and entertainment group.
Media

European soccer’s governing body, UEFA, has relaunched its website – which will spearhead its new media division.
Sponsorship & Marketing

German-based company UFA Sports, which has made its name by snapping up TV rights to European soccer clubs, has secured deals with more than half of the clubs playing in the first round of this year’s UEFA Cup competition.
Business

Joan Gaspart, president of Spanish soccer side Barcelona, has today vetoed efforts by the G-14 group of top European soccer clubs to expand the group’s club representation.
Business

Tunisia's government, under fire at home and abroad for its human rights record, is banking on a forthcoming two-week international sport festival to present the "true reality" of the country, officials have said.
Business

Brazilian soccer's latest scandal has taken a new twist after a private meeting of the country's leading directors was secretly recorded and then broadcast by a radio station.

India are to introduce a contract system with graded payments for their national cricketers that will fulfil a long-standing demand.
Business

The main shareholder in Romania's National Bucharest has had his licence withdrawn by the country's soccer federation for failing to honour the contracts of 15 players, a club official has said.
Business

AFL club the North Melbourne Kangaroos has secured a two-year sponsorship deal with Mazda, worth more than A$2m ($1.05m/B

UEFA has given Celtic and Glasgow Rangers a boost in their quest to join the English Premier League after general secretary Gerhard Aigner said that European soccer’s governing body would not obstruct such a move.
Business

English soccer club Chelsea is in talks with Italian club Lazio about setting up a rival to the G14 group of top European clubs.