Motorsport
Verizon ups marketing presence at Miami GP
Verizon has expanded its role as one of just a handful of brands to sponsor three major Miami-based sports properties: the Hard Rock Stadium, the Miami Dolphins and upcoming Miami Grand Prix
Aston Martin’s US links grow through Public deal
Aston Martin F1 has taken equity in investment platform Public as part of a new sponsorship as the team's links to the US market continue to grow.
EXCLUSIVE: Castore out, Puma in at McLaren
McLaren Racing has cut short its team apparel supplier contract with Castore and agreed a multi-year deal with Puma, SportBusiness can reveal.
Elevate to develop Nascar hospitality programme
Elevate Sports Ventures, the sports and entertainment consulting firm, has begun working with Nascar to develop the stock-car racing series' hospitality programme.
EXCLUSIVE: Right Formula adds five clients in F1
Sports marketing agency Right Formula has reinforced its position in the Formula 1 market by securing five new clients, each of which has a presence in the series
EXCLUSIVE: HSBC returns to F1 after 21 years
Global bank HSBC will be visible on a Formula 1 car for the first time since 2004 when its logo joins the Racing Bulls (VCARB) car, SportBusiness understands
New German TV home for WRC in late Sky deal
The World Rally Championship (WRC) has found a purchaser of its live rights in German-speaking countries on the eve of round three of the 2025 season after a deal was struck with Sky Deutschland
Telenet renews F1 rights in Belgium until 2027
Play Sports, the sports broadcaster operated by Belgian telco Telenet, has extended its coverage of the Formula 1 World Championship for three seasons until 2027.
Tencent renews F1 digital rights in China
Chinese multimedia company Tencent has agreed a multi-year renewal with Formula 1 that grants it exclusive digital media rights to the motorsport series in mainland China through to 2027.
F1 TV Premium: A delicate dance with pirates
F1 TV Premium has become a darling among LinkedIn commentators for its ‘virtual pit wall’ feature. But scratch the surface and there is far more interesting about 'Premium' than meets the eye.
Haas F1 signs Zoomex in crypto revival
MoneyGram Haas F1 Team has signed up crypto exchange Zoomex as its ‘Official Crypto Exchange Partner’ in another sign of the sector’s resurgence in F1.
Live streamer Sporttotal files for insolvency
German technology and live streaming company Sporttotal has filed an application to begin insolvency proceedings.
Liberty extends with Domenicali as F1 chief
With Formula 1 opening its 2025 season in Melbourne, Stefano Domenicali will continue as president and CEO through 2029.
FIA takes control of World Rallycross Championship
The International Automobile Federation will take on ownership and operations of the World and European Rallycross Championships, stating it will seek to prioritise FTA broadcast coverage.
Pirelli unites motorcycling classes with MotoGP deal
Pirelli is finalising an agreement to become the official tyre supplier to MotoGP from 2027, thereby becoming the sole provider of tyres across all three motorcycling grand prix classes.
F1 revenues hit $3.65bn in 2024
Liberty Media’s Formula One Group generated revenues of $3.65bn in 2024, with sponsorship, media rights and event promotion all contributing steady increases on the previous year.
F1 names ALT Sports Data to betting supply role
ALT Sports Data has been named Formula 1’s ‘Official Betting Data Supplier’ in a move that the rights-holder claims will mark a significant milestone in the evolution of betting on the sport.
MotoGP agrees last-minute US deal with Fox
The deal has been announced just two days before the season begins and a month before the most significant event to American audiences: the Grand Prix of the Americas.