Motorsport

Motorsport
Sponsorship & Marketing

After previous forays into the English Premier League football market, Asia-facing online betting operator BK8 has entered MotoGP via title sponsorship of the Gresini Racing team
Motorsport
Sponsorship & Marketing

Canadian athletic apparel brand Lululemon has made its biggest sports ambassador deal to date with the signature of Ferrari F1 driver Lewis Hamilton as its newest representative.
Motorsport
Sponsorship & Marketing

Estrella Galicia’s long-running presence in MotoGP develops again as it follows Spanish rider Marc Marquez to the Ducati factory team.
Football
Media

Formula 1 and Major League Baseball are on track to be the only premium sports properties on the screens of Fox Sports México in 2025, after the Premier League became the latest rights-owner to terminate its contract with the broadcaster over missed payments.
Darts
Media

Nordic media group Viaplay is to launch two linear television channels in the Netherlands next month, including a free-to-air service to boost exposure of its premium sports properties.
Motorsport
Sponsorship & Marketing

In a first for Formula 1, Aston Martin’s new sponsorship deal with Coinbase will be paid entirely in cryptocurrency.
Football
Sponsorship & Marketing

Sports sponsorship deals featuring online betting and casino platform Stake.com have been thrown into question after the company gave up its license to operate in Great Britain.
Motorsport
Sponsorship & Marketing

The Renault-owned Alpine team is close to announcing sponsorships with MSC Cruises and American oil and lubricants brand Valvoline, SportBusiness understands.
Motorsport
Media

The Monaco Grand Prix, widely considered the most prestigious race on the Formula 1 calendar, is to have a title sponsor for the first time in its history this year in the shape of luxury watch brand Tag…
Motorsport
Sponsorship & Marketing

Password protection is the latest sector to draw interest from Formula 1 sponsors after Red Bull Racing concluded a deal with cybersecurity specialist 1Password
Motorsport
Sponsorship & Marketing

Global lottery operator Allwyn Entertainment has been revealed as an Official Partner of Formula 1 in advance of an anticipated deal announcement with the McLaren team.
Motorsport
Media

IMG has secured new business for its archive division in a deal with Formula E that follows on from the recent loss of the International Olympic Committee (IOC) contract
Motorsport
Industry Moves

Emily Prazer, Formula 1’s chief commercial officer, will take on the role of president of the Las Vegas Grand Prix, with race chief executive Renee Wilm shifting her focus to Liberty Media.
Motorsport
Sponsorship & Marketing

Williams Racing is closing in on a title sponsorship agreement with Atlassian, the multi-billion-dollar Australian technology company behind the Jira project management tool.
Motorsport
Sponsorship & Marketing

Premium experiences company Legends has been appointed by Sauber Motorsport to secure commercial deals for the Audi F1 team ahead of its entry into Formula 1 next year.
Motorsport
Sponsorship & Marketing

Xfinity is to continue its title sponsorship of Nascar’s second-tier series for just one more season as races shift from the Comcast-owned NBC Sports to The CW Network under a new broadcast rights deal.
Motorsport
Sponsorship & Marketing

The Red Bull-owned Visa Cash App RB Formula 1 team has signed a sponsorship agreement with student accommodation specialist the Dot Group, SportBusiness can reveal. 
Motorsport
Sponsorship & Marketing

Louis Vuitton has put its name to the season-opening Australian Grand Prix, with parent company LVMH considered to be in a strong position for one of its brands to become the first-ever title sponsor of the Monaco Grand Prix.