College Sports
Pac-12 lands network trio for stopgap 2025 season
The Pac-12, which is undergoing a major rebuilding process, has struck domestic rights deals with CBS, ESPN and The CW for its small slate of American football games in 2025.
NCAA monetises betting data in new Genius deal
The National Collegiate Athletic Association's (NCAA's) relationship with betting has taken a major U-turn after it expanded a deal with Genius Sports that permits the sale of data from its championship events to sportsbooks.
Two Circles makes NIL move with collegiate arm
Two Circles has continued its US market push under new ownership with the creation of a business vertical to help maximise the value of college sports athletes’ name, image and likeness (NIL) rights.
Plank-led Under Armour cedes Auburn sponsorship to Nike
Under Armour has shed the Auburn Tigers from its once bulging college sports portfolio just days after Kevin Plank – the architect of the brand’s original college sports team acquisition programme – returned to his seat as chief executive.
Howard University, Jordan Brand unveil 20-year apparel partnership
Nike's Jordan Brand subsidiary has announced a 20-year apparel partnership with the Washington, District of Columbia-based Howard University, one of the leading Historically Black Colleges and Universities…
Under Armour to pay UCLA $67.5m to settle lawsuit
The University of California-Los Angeles (UCLA) will receive approximately $67
Vrbo secures Fiesta Bowl title sponsorship
Online short-term property rental company Vrbo has secured the title sponsorship of college football's Fiesta Bowl in a multiyear deal, replacing video game console brand PlayStation
Fanatics builds college presence with multifaceted Alabama deal
Global sports merchandising company Fanatics has secured a long-term, multifaceted partnership with the University of Alabama to significantly enhance its presence in the collegiate athletics landscape…
Invesco QQQ creates digital game to help NCAA athletes with money matters
Exchange-traded fund Invesco QQQ has partnered with the National Collegiate Athletic Association to develop the digital game "How Not to Suck at Money," which is designed to help students become more …
NCAA to use ‘March Madness’ brand for DI women’s tourney
Moniker shift was among recommendations stemming from gender equity review
Aresco to remain AAC commissioner through 2025
Mike Aresco has secured a three-year contact extension to remain commissioner of the American Athletic Conference through June 2025
Pac-12 strikes wide-ranging partnerships with Allegiant, SWAC
The Pac-12 has struck a wide-ranging partnership with Las Vegas-based, low-cost airline company Allegiant, with the collegiate athletic conference's football championship game taking place at Allegiant …
Caesars enters college landscape with landmark LSU partnership
Caesars Entertainment has entered into a multiyear sports betting partnership with the Louisiana State University athletics department, marking the first agreement between a Southeastern Conference college …
Commission calls for US college sports revenue restructuring
Independent commission details series of suggested reforms
Big 12 Conference officially adds four new members
Power Five conference quickly retools amid loss of Texas, Oklahoma
Big 12 Conference poised to add four new members
Power Five conference quickly responds to loss of Texas, Oklahoma
Judge rejects Under Armour’s bid to dismiss UCLA lawsuit
A Los Angeles judge has ruled that Under Armour does not have grounds to dismiss a lawsuit from the University of California, Los Angeles (UCLA) in relation to the US-based sportswear brand’s termination o…
Pac-12 will not pursue expansion “at this time”
The Pac-12 Conference has announced it is not pursuing expansion beyond its current 12 members "at this time", putting an end to speculation that the league was looking to add some of the remaining Big …