Technology

Ice Hockey
Technology

The National Hockey League has dipped its toes into the world of cryptocurrency by agreeing a sponsorship deal with Ndax, one of Canada’s largest trading platforms.
Multiple Sports
Technology

Infront is closing down its digital and technology division after opting to sell products housed by Infront Lab to WSC Sports, the AI-powered video content company
Technology

'Apex 2.0' delivers biomechanical analysis and technique corrections to change the game for elite sportspeople and coaches
Esports
Esports

Last week brought confirmation that the second edition of the Esports World Cup will inject over $90m into the competitive gaming ecosystem across prize money and stimulus funds, underlining the industry’s growing reliance on Saudi Arabian investment.
Multiple Sports
Media

FloSports, the over-the-top subscription broadcaster, plans to invest in more media rights after India's Dream Sports led a Series D funding round.
Mixed Martial Arts
Media

The Ultimate Fighting Championship has announced a wide-ranging agreement with Meta that incorporates the company’s Facebook, Instagram, WhatsApp and Threads platforms.
Motorsport
Media

German technology and live streaming company Sporttotal has filed an application to begin insolvency proceedings.
Basketball
Sponsorship & Marketing

The Turkish Basketball Federation has extended its wide-ranging deal with Infront, with the contract set to usher in new opportunities including enhanced gaming rights and expanded international engagement.
Football
Data

Professional footballers will be able to be financially remunerated for the capture of their data, after global players' union Fifpro struck a deal with Sports Data Labs (SDL).
Multiple Sports
Finance & Law

CSM Ventures, the investment arm of Commercial Sports Media, has targeted London-based data and analytics company Sportable as its latest opportunity in the technology space.
Triathlon
Finance & Law

Czech indoor cycling app Rouvy has struck a sponsorship deal with the Ironman Group that involves it buying the mass-participation event organiser's rival virtual cycling platform
Basketball
Fan Engagement

The NBA has made a significant move on Chinese social media app RedNote, becoming an early adopter among major US sports leagues ahead of the likely impending ban of TikTok in the country.
Football
Media

Microphones placed within substitutes' benches could be coming to German football in a move championed by DAZN, one of the Bundesliga's main domestic broadcast rights-holders.
Football
Technology

The Infront agency has teamed up with Genius Sports on its tracking technology to provide Ligue 1 international broadcasters and bookmaker clients with an improved product.
Football
Technology

FC Barcelona has agreed a sponsorship deal with New Era Visionary Group (NEVG) that will see the infrastructure integrations specialist work with telco Orange to launch a ‘Barça Mobile’ phone service for …
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has sold its first sponsorship package in the artificial intelligence category, a multi-year deal with technology and IT consulting firm IBM
American Football
Fan Engagement

The Los Angeles Rams has become the first NFL team to provide fans with data-driven in-game highlights through an agreement with Genius Sports that will provide additional ad inventory for Verizon.
Tennis
Events

The singles finals at the Wimbledon Championships will start later in the afternoon in a bid to attract an even greater global audience, particularly by maximising eyeballs in the United States