Italy

Pay-television broadcaster Sky Italia has renewed its rights to Wimbledon until 2030 and basketball’s Euroleague until 2027-28.

Juventus has announced a 10-year extension to its deal with Adidas worth a basic €408m, with the club having now locked in long-term renewals with its two top-tier sponsors.

Lega Serie A is issuing a request for proposals for its betting video and data rights from 2025-26 to 2028-29 as it continues to battle Stats Perform in court over the collapse of the previous agreement

Juventus has returned to the cryptocurrency exchange sector to fill one of its most valuable assets - branding rights on the shirt sleeve of the Italian club’s men’s team.

Italian government reforms look set to pave the way for the lifting of the ‘no single-buyer’ rule that currently shapes the sale of Serie A’s domestic broadcast rights.

Fanatics has added Italian powerhouse Inter Milan to its stable of European football licensing agreements on a decade-long term.

PSG's demolition of Inter in the Uefa Champions League final attracted a strong audience in France but failed to deliver viewing records, whereas TV8 in Italy did register a record.

Experienced European football executive Damien Comolli has been named general manager of Juventus as the Serie A club reorganises its backroom office.

Sky Italia has secured third-party European Qualifiers and Uefa Nations League finals rights after matches during the 2024-25 season were streamed on Uefa.tv as no broadcaster could be secured on acceptable terms.

Sky Deutschland has retained exclusive rights in Germany and neighbouring Austria to the National Hockey League.

This week's Coppa Italia final drew the lowest domestic television audience for the knockout competition's showpiece fixture in 15 years, just topping 6.5 million viewers.

The America’s Cup will remain in Europe for its 38th edition, with Naples to take the sailing showpiece to Italy for the first time in what is being heralded as the biggest sporting event to be held in the city.

Broadcasters have been given until May 29 to submit their first rounds bids for domestic rights to Italy's Lega Basket Serie A.

Lega Serie A is set to announce a sponsorship agreement with Bazr, the emerging ‘live social commerce app’ that blends online shopping with influencer marketing, SportBusiness can reveal.

The Giro d'Italia has shaken up a key element of the road cycling race's time bonus sprints through a new sponsorship agreement with Red Bull.

US football powerbroker Charlie Stillitano has been named president of Spezia Calcio following a takeover by a new American investor just two months after the Italian Serie B club was bought by multi-club…

Lega Basket will begin a process to sell its domestic media rights on May 5, SportBusiness understands, with very little certainty over the shape of the broader European club basketball landscape.

Jeep is considering making a surprise return as Juventus FC’s front-of-shirt sponsor as part of a joint deal with tourism body Visit Detroit, SportBusiness understands.