Italy
Sky Italia nets exclusivity to Wimbledon, EuroLeague
Pay-television broadcaster Sky Italia has renewed its rights to Wimbledon until 2030 and basketball’s Euroleague until 2027-28.
Basic fee falls as Juventus renews Adidas deal
Juventus has announced a 10-year extension to its deal with Adidas worth a basic €408m, with the club having now locked in long-term renewals with its two top-tier sponsors.
Serie A returns to market with betting rights
Lega Serie A is issuing a request for proposals for its betting video and data rights from 2025-26 to 2028-29 as it continues to battle Stats Perform in court over the collapse of the previous agreement
Whitebit replaces Azimut on Juventus sleeve
Juventus has returned to the cryptocurrency exchange sector to fill one of its most valuable assets - branding rights on the shirt sleeve of the Italian club’s men’s team.
Serie A no single-buyer rule set to be axed
Italian government reforms look set to pave the way for the lifting of the ‘no single-buyer’ rule that currently shapes the sale of Serie A’s domestic broadcast rights.
Fanatics agrees 10-year Inter Milan licensing deal
Fanatics has added Italian powerhouse Inter Milan to its stable of European football licensing agreements on a decade-long term.
Record PSG win falls short of record French audience
PSG's demolition of Inter in the Uefa Champions League final attracted a strong audience in France but failed to deliver viewing records, whereas TV8 in Italy did register a record.
Comolli joins Juventus in backroom reshuffle
Experienced European football executive Damien Comolli has been named general manager of Juventus as the Serie A club reorganises its backroom office.
Uefa regains Italian TV deal for third-party rights
Sky Italia has secured third-party European Qualifiers and Uefa Nations League finals rights after matches during the 2024-25 season were streamed on Uefa.tv as no broadcaster could be secured on acceptable terms.
Sky secures NHL renewal in Germany, Austria
Sky Deutschland has retained exclusive rights in Germany and neighbouring Austria to the National Hockey League.
Coppa Italia final disappoints for Mediaset
This week's Coppa Italia final drew the lowest domestic television audience for the knockout competition's showpiece fixture in 15 years, just topping 6.5 million viewers.
Naples lands 38th edition of America’s Cup
The America’s Cup will remain in Europe for its 38th edition, with Naples to take the sailing showpiece to Italy for the first time in what is being heralded as the biggest sporting event to be held in the city.
Sales process live for Lega Basket domestic rights
Broadcasters have been given until May 29 to submit their first rounds bids for domestic rights to Italy's Lega Basket Serie A.
EXCLUSIVE: Social commerce app Bazr lines up Serie A deal
Lega Serie A is set to announce a sponsorship agreement with Bazr, the emerging ‘live social commerce app’ that blends online shopping with influencer marketing, SportBusiness can reveal.
Red Bull revamps sprints in Giro d’Italia sponsorship
The Giro d'Italia has shaken up a key element of the road cycling race's time bonus sprints through a new sponsorship agreement with Red Bull.
Stillitano in as Spezia president after FC32 sale
US football powerbroker Charlie Stillitano has been named president of Spezia Calcio following a takeover by a new American investor just two months after the Italian Serie B club was bought by multi-club…
Lega Basket readies itself for market in May
Lega Basket will begin a process to sell its domestic media rights on May 5, SportBusiness understands, with very little certainty over the shape of the broader European club basketball landscape.
EXCLUSIVE: Jeep, Visit Detroit mull joint Juventus deal
Jeep is considering making a surprise return as Juventus FC’s front-of-shirt sponsor as part of a joint deal with tourism body Visit Detroit, SportBusiness understands.