Italy

Mediaset's rights will allow it to feature Serie A teams Juventus and Inter Milan -- the two Italian clubs competing in this summer's tournament.

After previous forays into the English Premier League football market, Asia-facing online betting operator BK8 has entered MotoGP via title sponsorship of the Gresini Racing team

Italy's six-year ban on domestic betting sponsorship and advertising in sport is set to be overturned in what will represent a major boost to the revenue streams of professional football clubs

Tether has today (Friday) bought a minority stake in Juventus FC, in what represents a landmark moment with a cryptocurrency firm investing in a premium football club.

New AI-based shooting range cameras fully incorporated at the Biathlon World Championships, which got underway today, are designed to drive a higher audience for the sport ahead of negotiations for rights deals beyond 2030.

England’s opening match of the Six Nations Championship afforded ITV its highest overnight peak TV audience of the year so far as the future of the competition on free-to-air television remains in the s…

Just four months into its sponsorship of AC Milan, crypto trading platform Bitpanda has enhanced its deal by becoming back-of-shirt sponsor.

Bancomat has struck a two-season sponsorship deal with Lega Serie A to support its repositioning as a digital payments brand.

Jannik Sinner’s Australian Open win on Sunday drew record audiences in Italy across Warner Bros. Discovery's channels.

A majority of Serie A clubs are now under foreign ownership after US private equity firm Presidio Investors completed its purchase of Hellas Verona from longstanding Italian owner Maurizio Setti.

The Six Nations Championship will enjoy a jump in exposure in one of its participant countries after Italian public broadcaster Rai acquired live rights for the first time in 22 years.

US insurer A-Cap has launched a legal challenge to prevent the transfer of ownership of Italian Serie A side Genoa from controversial investment fund 777 Partners to Romanian entrepreneur Dan Șucu.

Luigi De Siervo has been resoundingly re-elected as Lega Serie A chief executive, receiving widespread backing despite criticisms during his tenure of media rights sales and a renewed Supercoppa Italiana hosting deal in Saudi Arabia.

Ferrari’s commercial team is set for changes as vice president, sales, Paul Gandolfi, prepares to join Right Formula.

New Balance is to return to top-flight Italian football after agreeing a kit supply deal with reigning Uefa Europa League champions Atalanta.

Sportfive is preparing for a major push into the Italian sports market in 2025, after appointing experienced football executive Rosolino Amenta as its managing director in the country