Login
Subscribe
Login
Subscribe
Media
Sponsorship
Insights
Reports
Data Analytics
Partnerships
The Long Game
Postgraduate Rankings
News
Articles
News In Brief
Podcast
Markets
Europe
North America
Asia
United Kingdom
Sectors
Media
Sponsorship
Events
Technology
Betting
Industry Moves
Sports
Football
Basketball
American Football
Cricket
Esports
Motorsport
Tech
Home
News
Sponsorship & Marketing
Cycling
Italy
Red Bull revamps sprints in Giro d’Italia sponsorship
Faaez Samadi
April 29, 2025
Share:
Link copied to clipboard
(Stuart Franklin/Getty Images)
The Giro d'Italia has shaken up a key element of the road cycling race's time bonus sprints through a new sponsorship agreement with Red Bull.
Subscribe to unlock this article
Explore our subscription options to continue reading our industry-leading content!
View Subscriptions
Already have an account?
Sign in here
Sponsorship & Marketing
RCS Sports & Events
Red Bull
Giro d'Italia
Read this next
Warburton in Supercars return for new rights cycle
19 May 2025
Coca-Cola returns to WWE with Minute Maid deal
10 Apr 2025
Estrella Galicia follows Marquez to Ducati
24 Feb 2025
Setting the gold standard: Concacaf's flagship national team tournament hits new commercial benchmark
16 Jun 2025
From our partners
Kings League turns tables on football revenue mix
16 Jun 2025
University of North Texas: Online MBA Sport Entertainment Management
14 Jan 2025
PGR 2024