Canada

The NHL has unveiled a major global sponsorship deal with Sony Corporation aimed at improving the viewer experience for at-home fans and enticing younger audiences.

Fifa has launched its invitation to tender for media rights in Canada to the 2027 and 2031 Women’s World Cups.

Canadian Soccer Business (CSB) has announced the appointment of former Football Australia head James Johnson as its group chief executive as it looks to drive revenues ahead of Canada's co-hosting of the Fifa World Cup next year.

The National Hockey League has dipped its toes into the world of cryptocurrency by agreeing a sponsorship deal with Ndax, one of Canada’s largest trading platforms.

The future of the Commonwealth Games appears secure for at least the next decade after seven nations and territories expressed an interest in hosting the event in 2030 and beyond.

Fubo has renewed its media rights to the English Premier League in Canada, SportBusiness understands.

Rogers Communications is set to renew its National Hockey League media rights deal, increasing its spend amid tough economic conditions. 

The Women’s National Basketball Association (WNBA) has signed up Maybelline New York as an official partner of the league in Canada, the latest move by a leading cosmetics brand in sport sponsorship.

Streaming service OneSoccer has acquired the broadcast rights in Canada to all club and international competitions organised by the regional confederation Concacaf

Bell Media, owner of Canadian pay-television broadcaster TSN, has once more renewed its long-held rights to Nascar’s Cup and Xfinity series, and finally added the third-tier Truck Series too.

The owners of Vancouver Whitecaps have engaged Goldman Sachs to aid the potential sale of the club, becoming the first Major League Soccer franchise to be placed on the market in almost three years.

A shift in monetisation strategy at World Curling has led its subscription owned-and-operated streaming platform to become its third-biggest ‘rights-holder’ in revenue terms, according to secretary gen…

Home Depot already has long-running sponsorships with Major League Socccer and the Mexican Football Federation and has now followed this up by aligning with the 2026 Fifa World Cup, which will take place in the US, Canada and Mexico

The future of the Canadian team in SailGP, the annual national teams' sailing competition, has been secured after its acquisition by biotech entrepreneur Greg Bailey

Global sports, music and entertainment agency Wasserman has strengthened its position in ice hockey through the acquisition of Canadian firm Momentum Hockey

Despite losing part ownership of the four franchises, the terms of the deal give Bell's TSN content rights for Maple Leafs and Raptors games for the next 20 years.