Canada

Multiple Sports
Media

Amazon has further strengthened its presence in the Canadian sports media market after reaching an agreement to carry Bell Media’s TSN service on its Prime Video channels.
Golf
Sponsorship & Marketing

Ahead of the next Presidents Cup in Canada, the PGA Tour has announced domestic cybersecurity brand 1Password as a new global sponsor.
Ice Hockey
Media

The National Hockey League will be entering into rights negotiations with prospective broadcasters in Canada from a position of strength after the deciding game of the Stanley Cup Final drew record audiences…
Football
Media

Canadian Soccer Business (CSB) and the Mediapro Canada agency have claimed an end to their legal dispute that left the future of the Canadian Premier League hanging in the balance.
American Football
Media

Sports data and betting services company Genius Sports is bringing its augmented broadcast technology to the Canadian Football League, airing live streams exclusively on Bell Media's TSN+
Football
Media

Canada's new Northern Super League has a platform to help attract sponsorship deals after it was announced that all matches will be broadcast through a combination of Bell Media's TSN and RDS, plus public broadcasters CBC Sports and Radio-Canada.
Ice Hockey
Sponsorship & Marketing

Budweiser is back as an official beer of the National Hockey League in Canada after a two-year hiatus, while the league's sales process is live to fill the same category in the US market.
Football
Events

Canada's professional women's football league has been unveiled as the Northern Super League, which will kick off in April 2025 with six founding member clubs during a challenging time for club football in the country.
Football
Finance & Law

Canadian investment group Kilmer Sports Ventures has entered into negotiations with the shareholders of AS Saint-Étienne with a view to acquiring the French Ligue 2 club in its first investment in football.
Basketball
Governance

The Women's National Basketball Association (WNBA) is to expand into Canada for the first time in 2026, when Toronto joins as the 14th team
Ice Hockey
Media

The NHL has its first streaming only deal in Canada after Amazon reached a two-year rights deal with Rogers Communications to air Monday night games.
Curling
Finance & Law

The Curling Group has agreed a deal to assume ownership and operations of Canadian-focused events organisation the Grand Slam of Curling.
Basketball
Events

Canada will look to show off its basketball credentials as it pursues a Women's National Basketball Association franchise, after being awarded a pre-season game for the second successive year
Multiple Sports
Industry Moves

Ivan Gazidis, the former chief executive of European football clubs Arsenal FC and AC Milan, is back in global sport after being named president of start-up investment fund Kilmer Sports Ventures.
Football
Finance & Law

Current and former members of the Canada Soccer board have been hit with a C$40m ($29.6m/€27.4m) lawsuit over approving the 2018 award of a long-term media and sponsorship rights contract to Canada Soccer Business.
American Football
Media

Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.
Football
Media

Mediapro’s football streaming service OneSoccer looks set to continue offering live coverage of the Canadian Premier League (CPL) during the 2024 season after conciliatory talks were held with Canadian S…
Ice Hockey
Events

National Hockey League (NHL) players are set to return to the Winter Olympic Games for the first time since Sochi 2014 after a participation deal was struck covering the next two editions, while the League has further strengthened its commitment to national team play by launching a new tournament.