Sweden

Table Tennis
Media

SVT, the public-service broadcaster in Sweden, has bought into the buzz around the country's most popular athlete, table tennis star Truls Möregårdh, by acquiring rights to the sport's top events over the next four years.
Athletics
Media

World Athletics’ top-tier Diamond League is getting broader free-to-air exposure in Sweden, after a new long-term agreement with public broadcaster SVT was agreed.
Football
Media

Women’s national team football in Sweden is set to receive an exposure boost ahead of this summer’s Uefa Women’s Euros following a four-year deal struck by Swedish public broadcaster SVT.  
Multiple Sports
Host Broadcast & Production

DMC Production is changing ownership amid a €50m ($52.4m) investment from private equity firm Coral Tree Partners in the sports media and production company.
Multiple Sports
Media

Viaplay is edging closer to profitability after reporting a heavily reduced operating loss of SEK92m (€8.2m/$8.6m) in the fourth quarter of 2024 on the back of higher subscription prices, narrowed costs and the continued on-sale of sports rights.
Skiing
Media

Races on the International Ski and Snowboard Federation (FIS) World Cup calendar are to return to Swedish public-service broadcaster SVT next year.
Multiple Sports
Media

The Swedish government has launched an investigation into illegal streaming and piracy, targeting Swedish football viewership in particular. 
Football
Finance & Law

Elitfotboll Dam (EFD), the umbrella body of the top two women's football leagues in Sweden, has rejected a 25-year proposal from a group of Swedish and US executives to establish and operate a new commercial model.
Multiple Sports
Finance & Law

CSM Ventures, the investment arm of Commercial Sports Media, has targeted London-based data and analytics company Sportable as its latest opportunity in the technology space.
Ice Hockey
Media

Broadcast deals for ice hockey’s 4 Nations Face-Off have been completed in all competing countries after subscription broadcaster Viaplay acquired the rights in Sweden.
Table Tennis
Events

The Europe Smash completes a 2025 lineup that includes the Singapore Smash, China Smash and United States Smash.
Ice Hockey
Fan Engagement

IMG will continue to manage the National Hockey League (NHL) social media strategy in eight international markets, expanding a remit first held by Seven League in 2019
Football
Media

TV4 Media, the Telia-owned broadcasting company, is to become the exclusive rights-holder of Sweden's top two football divisions from 2026, ousting Warner Bros. Discovery in the process.
Skiing
Media

The International Ski and Snowboard Federation (FIS) has won over one of its strongest critics in its battle to centralise media rights, striking an agreement with Svenska Skidförbundet (SFF), the Swedish …
Multi-sport
Media

Sweden’s TV4 Media will exclusively show the biathlon events at Milan-Cortina 2026 and share coverage of the ice hockey and skiing competitions with public broadcaster SVT.
Multi-sport
Media

Sweden's TV4 Media is to show the Olympics for the first time, beginning with the Winter Games in 2026, after striking a sublicensing deal with public-service broadcaster SVT
Tennis
Media

Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent
Football
Media

Disney's entry into the Nordics rights market, landing the Uefa Europa League and Conference League in Denmark and Sweden, enables it to secure locally relevant content ahead of a more potentially heavyweight rights spend.