Sweden

S:COMM, the Stockholm-based market research compnay, has agreed a partnership with Lynne Anderson Consulting Group in Sydney, Australia. The group will add S:Comm?s Spindex monitoring service to its value-added services for brand exposure evaluation during spring 2000.

Belgian authorities acted out their Euro 2000 "disaster plan" earlier this week at Brussels' King Baudouin Stadium, the ground rebuilt and renamed after the 1985 Heysel tragedy.

The Extreme Sports Channel has extended it reach to include the city of Louvain in Belgium.

Sweden, Denmark, Norway and Finland have agreed to submit a joint application to host the European soccer championship finals in 2008.

Extreme Sports Channel, the adventure and adrenaline sports service, is now available on digital cable in Germany.

FIFA has given Azerbaijan a deadline of next Monday to settle its internal disputes or be banned from all international competition, a spokesman for the Azeri Soccer Federation (ASF) has said.

The 11th European Sponsorship Consultants Association (ESCA) Congress will be held this year in Stockholm on November 15-16.

US sports marketing firm, Envision Sports and Entertainment, is expanding into Europe, appointing former ISL chiefs Chris Renner and Mark Devenport in the process.

Denis O’Brien, the millionaire Irish businessman, has raised his offer to buy PGA European Tour Courses PLC, a golf course operator, by three million pounds to £35m ($51m/B

Following the recent opening of their German office in Munich, SportBusiness Group has appointed Sponsorworld to be their official sales agent for Sweden, Norway, Denmark and Finland.

Sportsetail, the merchandising business owned as a joint venture by the UK’s Hay & Robertson and BSkyB, has reached a European product and distribution agreement with FIFA for the 2002 World Cup in Korea and Japan.

Lennart Johansson, president of European soccer’s ruling body UEFA said today he has “reason to believe that we will be satisfied” by an audit into the finances of world body FIFA, following the collapse of its marketing partner ISL/ISMM.

UEFA president Lennart Johansson is to stand for a fourth term as president of European soccer’s governing body, as the war of words between UEFA and FIFA seems to have reached a cease fire.

Anshutz Sports & Entertainment Group (AEG), the owners of the National Hockey League team the Los Angeles Kings and Major League Soccer club LA Galaxy, will invest in two Swedish clubs to expand its sporting assets outside the US.

A three-year agreement between the International Ice Hockey Federation (IIHF) and the NHL over compensation payments for players leaving IIHF-federations to find their fortune in the big money US league, is on the verge of being ratified.

European internet sports network Sportal has finalised a new round of funding for its operations, which the company envisages will see it through to profitability in early 2002.