Scandinavia

Danish wind energy company Vestas will showcase sustainable energy solutions through a new ‘Official Marketing Partner’ deal with the DP World Tour.

SVT, the public-service broadcaster in Sweden, has bought into the buzz around the country's most popular athlete, table tennis star Truls Möregårdh, by acquiring rights to the sport's top events over the next four years.

Rory McIlroy’s historic victory in the US Masters on Sunday delivered CBS Sports its highest ratings for the final round of the major golf championship since 2018.

World Athletics’ top-tier Diamond League is getting broader free-to-air exposure in Sweden, after a new long-term agreement with public broadcaster SVT was agreed.

Women’s national team football in Sweden is set to receive an exposure boost ahead of this summer’s Uefa Women’s Euros following a four-year deal struck by Swedish public broadcaster SVT.  

The Uefa Champions League suffered a downturn in exposure last night amid the ongoing distribution standoff between rights-holder TV2 and the telco Telia

DMC Production is changing ownership amid a €50m ($52.4m) investment from private equity firm Coral Tree Partners in the sports media and production company.

Viaplay is edging closer to profitability after reporting a heavily reduced operating loss of SEK92m (€8.2m/$8.6m) in the fourth quarter of 2024 on the back of higher subscription prices, narrowed costs and the continued on-sale of sports rights.

Races on the International Ski and Snowboard Federation (FIS) World Cup calendar are to return to Swedish public-service broadcaster SVT next year.

The Swedish government has launched an investigation into illegal streaming and piracy, targeting Swedish football viewership in particular. 

Denmark’s history-making World Handball Championship win over Croatia was watched by over 2.1 million viewers across free-to-air broadcasters DR and TV2, accounting for a huge 91.7-per-cent audience share combined.

Elitfotboll Dam (EFD), the umbrella body of the top two women's football leagues in Sweden, has rejected a 25-year proposal from a group of Swedish and US executives to establish and operate a new commercial model.

CSM Ventures, the investment arm of Commercial Sports Media, has targeted London-based data and analytics company Sportable as its latest opportunity in the technology space.

Broadcast deals for ice hockey’s 4 Nations Face-Off have been completed in all competing countries after subscription broadcaster Viaplay acquired the rights in Sweden.

The Europe Smash completes a 2025 lineup that includes the Singapore Smash, China Smash and United States Smash.

The first Uefa Women’s Euro 2025 broadcast deal has been agreed in a major Nordic territory after Norwegian free-to-air broadcasters NRK and TV2 committed to their latest sharing pact.