Finland

Ice Hockey
Media

Warner Bros. Discovery has underlined its position as the home of winter sports in Europe, striking a deal to showcase Shaun White's new Snow League, while extending Finnish ice hockey rights, a rare Nordics retention.
Multiple Sports
Media

Viaplay is edging closer to profitability after reporting a heavily reduced operating loss of SEK92m (€8.2m/$8.6m) in the fourth quarter of 2024 on the back of higher subscription prices, narrowed costs and the continued on-sale of sports rights.
Ice Hockey
Fan Engagement

IMG will continue to manage the National Hockey League (NHL) social media strategy in eight international markets, expanding a remit first held by Seven League in 2019
Tennis
Media

Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent
Ice Hockey
Media

Commercial Sports Media (CSM) has retained its broadcast advisory work with the Finnish Ice Hockey Association (FIHA) in a deal that kicks in with the cycle beginning in 2026-27
Football
Media

The European Broadcasting Union’s 12-market deal with DAZN for sublicensed rights to the Uefa Women’s Champions League final includes commitments from public broadcasters in the Nordic countries of Fin…
Ice Hockey
Sports Betting

State-owned betting company Veikkaus has entered into an agreement with the National Hockey League to become an official sportsbook of the NHL in Finland
Basketball
Events

Tampere has been selected as Finland’s host city for the EuroBasket 2025 national team basketball tournament.
Ice Hockey
Fan Engagement

The National Hockey League is taking Hockey Day community events to Czech Republic and Finland for the first time in March as the league seeks to increase global fan engagement
Motorsport
Media

Infront Moto Racing and Finnish commercial broadcaster MTV Oy have agreed to renew their MXGP rights deal for another four years
Skiing
Media

Warner Bros. Discovery has acquired broadcast rights in Finland to the Ski Classics Pro Tour. Warner Bros. Discovery will broadcast every one of the 14 events across 10 weekends
Basketball
Media

TV4 Media, the Telia-owned broadcaster, has renewed its rights in Sweden to the NBA and acquired rights to the WNBA. The rights will be exploited on its pay-television channels C More and Sportkanalen
NFL
Media

TV4 Media, the Telia-owned broadcaster, has acquired rights to show the National Football League in Sweden and Finland for three seasons, from 2022 until the Super Bowl in February 2025
Basketball
Media

Finnish telco Elisa has renewed its rights to Liga ACB, Spain’s top-flight basketball competition, for the 2022-23 season.
Football
Media

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
Esports
Media

Finnish telco Elisa has agreed a deal with esports organiser and media company ESL Gaming for exclusive Finnish language media rights to the ESL Pro Tour for Counter-Strike: Global Offensive (CS:GO)
Golf
Media

LIV Golf’s inaugural Invitational Series event at London’s Centurion Club this week is to be broadcast by streaming service Mola TV, SportBusiness understands, while subscription streaming operator Via…
Ice Hockey
Events

The International Ice Hockey Federation (IIHF) has announced today (Friday) that the Latvian capital of Riga and the Finnish city of Tampere will stage next year’s World Championship, while Switzerland h…