Eastern Europe

Countries across Europe and Central Asia are the latest to be selected by Warner Bros. Discovery for the roll out of its streaming platform Max next month.

The Infront agency has become involved in Formula 1 for the first time, striking two key broadcast deals in the Balkans with Arena Sport and CME.

Cryptocurrency exchange Zondacrypto has reaffirmed its commitment to the Polish market by expanding its deal with football club Raków Częstochowa to include stadium naming rights.

The deal with the ITF and BJKCL makes Sportfive the exclusive media rights agency across the two regions, excluding China and Australia.

The end of Canal Plus’ Uefa Champions League sublicensing deal with Altice in France plus a “tough comparable” with the first three months of 2024 both contributed to a 2.5-per-cent quarterly revenue drop at the pay-television broadcast group.

Czech broadcaster TV Nova has made Anna Lenerova its director of sports acquisition and pay-television channels following the recent merger of its international streaming service Voyo and O2’s television offerings.

The UIM E1 World Championship, the all-electric raceboat series, has announced plans for a new event in Croatia in June

Infront has finalised the sale of Bundesliga rights from next season to broadcasters in nine European territories, 10 months on from it being announced as the agency responsible for sales in those markets.

Canal Plus displayed revenue growth of 3.6 per cent in 2024 but the pay-television broadcaster’s share price has fallen by around 40 per cent since listing on the London Stock Exchange (LSE) in December.

Invitations to tender (ITTs) for media rights to the next two Fifa World Cups have been issued in nine countries where European Broadcasting Union members are the established tournament broadcasters

LaLiga has initiated a media rights sales process in Bulgaria as it targets another agreement of up to five seasons in length, SportBusiness understands.

Telekom Srbija and United Group have finally called time on their years-long battle for sports rights supremacy in the Balkans, after United agreed deals worth €1.5bn to sell almost all of its non-EU media businesses.

New AI-based shooting range cameras fully incorporated at the Biathlon World Championships, which got underway today, are designed to drive a higher audience for the sport ahead of negotiations for rights deals beyond 2030.

The newly established sports business consulting arm of Red Bull Media House (RBMH) has been hired by Austria’s ICE Hockey League to secure new sponsors and assist with its media and streaming product development.

Balkan broadcaster Arena Sport has secured more content for its new combat sports channel in a “multi-year” deal to broadcast Ultimate Fighting Championship (UFC).

Baltics broadcast group Duo Media Networks has taken advantage of Viaplay's exit from the region to land exclusive rights in Estonia to the Uefa European Championship in 2028