Eastern Europe

The German Olympic Sports Confederation (DOSB) has advanced a proposed bid across the 2036 to 2044 cycle with a revised masterplan

IMG will continue to manage the National Hockey League (NHL) social media strategy in eight international markets, expanding a remit first held by Seven League in 2019

Nemiroff Vodka's sponsorship of Fulham completes the brand's entry to the PL market and expands Fulham's work in the alcohol category.

Eleven Sports is continuing to profit from Viaplay's planned exit from Poland, after regaining rights in the country to Formula 1 motor racing.

Building on previous declarations from President Andrzej Duda and Prime Minister Donald Tusk, Poland is rolling out a strategy that intends to culminate in its first Olympics.

The European Broadcasting Union today (Monday) announced a new agreement with Fifa covering media rights in five countries for the next two men's World Cups

The European Broadcasting Union (EBU) has secured free-to-air rights to the International Basketball Federation’s (Fiba’s) premium men’s and women’s national team events from November 2025 to 2029. Th

Eleven Sports is now the sole Ligue 1 broadcaster in Poland after signing off on a five-season rights deal

Broadcasters in Hungary have been invited to bid for LaLiga broadcast rights as the Spanish league looks to secure a new five-season agreement, SportBusiness understands.

Romanian pay-television broadcasters Digi Sport and Prima Sport have acquired rights to Uefa’s three club competitions for the next three seasons.

Saran Media has continued to build its European football portfolio, acquiring Serie A rights in a host of Central Asian and Eastern European territories in a mix of three- and five-season deals.

Extensive live coverage of Czech football’s knockout clubs competition is moving away from public-service broadcaster Česká Televize to pay-television broadcaster O2 TV in a landmark five-season agreement.

Central Asia is the next region in which Premier League and FA Cup rights have been sold together, with the Saran Media Group picking up the contract to 2027-28

Domestic free-to-air coverage of the Polish Ekstraklasa has been secured for the next three seasons, after a late sublicensing agreement was struck between pay-television's Canal Plus Polska and public…

TV Klan, the private television channel in Albania, has acquired exclusive rights to the Fifa World Cup in 2026.

Viaplay's impending exit from Poland as part of a wider international retrenchment will result in a new Bundesliga broadcaster in the country as rights return to Eleven Sports.