Ben Cronin

Motorsport
Sponsorship & Marketing

MotoGP has struck a regional sponsorship agreement with cryptocurrency exchange and Web3 company Bitget, marking its first return to the sector since an ill-fated agreement with Turkish firm Bitci.
Multiple Sports
Sponsorship & Marketing

CAA Sports has appointed Seijean Gahng as vice president of partnerships at its Asia-Pacific (APAC) office
Football
Sponsorship & Marketing

Pasifik Holding has upgraded its agreement with Galatasaray to become the Turkish Süper Lig club’s new front-of-shirt sponsor.
Football
Sponsorship & Marketing

VFB Stuttgart has lodged legal proceedings against its former shirt sponsor Winamax, weeks after removing the French bookmaker’s logo from team jerseys for the club’s appearance in the DFB Pokal final.
Football
Sponsorship & Marketing

Louis Vuitton has announced a multi-year agreement to become the official supplier of formal and travel wear for Real Madrid’s men’s and women’s football teams, as well as its men’s basketball team. Und
Football
Sponsorship & Marketing

Marriott International has decided not to extend its sponsorship agreement with Manchester United after targeting $80m to $90m in annual cost savings as part of a significant restructuring effort.
Tennis
Sponsorship & Marketing

Renault has announced an early extension to its sponsorship agreement with Roland Garros, securing its relationship until at least 2031 and continuing to enjoy net branding rights.
Motorsport
Sponsorship & Marketing

Tag Heuer has announced a deal to sponsor the Goodwood Festival of Speed, expanding its already significant presence in motorsport.
Football
Sponsorship & Marketing

Qatar Airways has announced an eleventh-hour deal to sponsor the Fifa Club World Cup, expanding on its relationship as a top-tier Fifa Partner.
Multiple Sports
Sponsorship & Marketing

Honda has been announced as the third ‘founding partner’ of the Los Angeles 2028 Olympics and Paralympic Games in a deal that was facilitated by Toyota’s exit as a Worldwide Olympic Partner.