Lenovo the latest Fifa Partner to strike CWC pact
Lenovo and its Motorola Mobility subsidiary have agreed a deal to sponsor the Fifa Club World Cup, eight months after announcing an agreement to take the seventh Fifa Partner berth in the federation’s sponsorship portfolio.
M&C Saatchi strengthens in Mena with Dune 23 acquisition
M&C Saatchi Sport and Entertainment has agreed a deal to acquire Middle East-based sports and entertainment agency Dune 23.
Visa adds further branding rights to Red Bull deal
Visa will acquire additional front wing branding as part of an expansion of its sponsorship relationship with Red Bull Racing.
Airbnb, TdF sponsorship to promote French culture
Airbnb has agreed a deal to sponsor the Tour de France and Tour de France Femmes six years after an agreement with the Olympics provoked the ire of Paris city authorities.
Avery Dennison secures Liga Portugal deal
Avery Dennison has been named the exclusive supplier of official sleeve badges, names and numbers for Liga Portugal, the organising body of Portugal's top two football tiers.
TGI Sport expands into DACH with Sporteo deal
TGI Sport has struck yet another acquisition in the sports marketing and LED advertising space in a deal to buy Sporteo Int Sportmanagement, the Liechtenstein-based agency.
Mystics onboards Vanda as jersey sponsor
Washington-based Vanda Pharmaceuticals has announced a deal to be the new jersey patch sponsor of Women’s National Basketball Association (WNBA) team, the Washington Mystics.
Vestas showcases energy solutions on DP World Tour
Danish wind energy company Vestas will showcase sustainable energy solutions through a new ‘Official Marketing Partner’ deal with the DP World Tour.
Joma extends with Spanish Olympic Committee
Spanish sportswear manufacturer Joma has extended as the official technical sponsor of the Spanish Olympic Committee.
Verizon’s sponsorship push continues with Bills
Verizon has continued its recent run of sponsorship activity by agreeing a deal to become a 'Founding Partner' of the Buffalo Bills’ new Highmark Stadium, set to open in 2026.