Betway completes SA Rugby kit inventory
SA Rugby has completed its revamped kit sponsorship portfolio after announcing a four-year extension with gambling brand Betway.
CommBank steps in as Socceroos top sponsor
Football Australia has announced that existing Matildas main sponsor Commonwealth Bank will also take on the top-tier men's team rights, following the end of its deal with Subway.
ECB signs up Remitly as latest new sponsor
The England and Wales Cricket Board (ECB) has announced a new multi-year sponsorship with digital financial services firm Remitly
JRFU appoints We Know Rugby
The Japan Rugby Football Union (JRFU) has hired the We Know Rugby agency to advise on commercial operations
Dentsu expands sports practice, names new chief
Dentsu has announced a significant expansion of its global sports and entertainment operations, with Yoshinobu Ise stepping in as new global head.
Fanatics agrees 10-year Inter Milan licensing deal
Fanatics has added Italian powerhouse Inter Milan to its stable of European football licensing agreements on a decade-long term.
Castore ousts Errea at Middlesbrough
Castore has announced a new multi-year kit supply agreement with EFL Championship club Middlesbrough, replacing Errea
Learfield replaces Playfly with 15-year USC deal
The Learfield agency has bolstered its college sports portfolio with the addition of the University of Southern California's (USC) athletics division on a 15-year term.
URC locks in cybersecurity sponsor
United Rugby Championship (URC) has announced a new sponsorship with US cybersecurity firm Vipre Security Group
Gallagher rounds out NZR post-Ineos kit deals
New Zealand Rugby (NZR) has secured Gallagher Insurance as its second sponsor to take on the assets jettisoned early by Ineos.