Corpay deepens football ties with Real Madrid, MLS
Hot on the heels of agreeing a new sponsorship with Major League Soccer (MLS), Corpay has added Real Madrid to its roster.
Panini back in English football with EFL deal
Panini has regained a foothold in English football after striking a new multi-year licensing agreement with the English Football League (EFL).
Divina Seguros extends Valencia sponsorship
Spanish insurer Divina Seguros has agreed a two-year extension to its sponsorship of Valencia
Vanarama calls time on National League
The National League UK football competition has announced that long-time title sponsor Vanarama is exiting its position at the end of the season
Elevate enters Mena with Rise Group acquisition
US-based sports marketing agency Elevate has expanded its operations to the Middle East through its acquisition of independent sports marketing consultancy Rise Group.
NEFT Vodka strikes Silverstone sponsorship
NEFT Vodka has extended its presence in motorsport after becoming the 'Official Vodka' of British venue Silverstone
F1 continues youth drive with Disney deal
Formula 1 has made another big move in its strategic focus on younger fans by agreeing a new licensing deal with Disney.
Toyota adds Scotland to cricket portfolio
Cricket Scotland has announced Toyota as its new automotive partner in a multi-year deal
Lidl extends again as EHF Euros sponsor
Lidl has re-committed to the European Handball Federation (EHF) by extending its sponsorship of the men's and women's European Championships until 2028
Rival bidders sizing up Le Coq Sportif takeover
After going into administration last year, Le Coq Sportif could be rescued as two consortiums bid to acquire the French sportswear brand.