National Football League (NFL)

The National Football League's return to Brazil in September will make history as the first game to be streamed exclusively live on YouTube in its entirety.

Verizon has continued its recent run of sponsorship activity by agreeing a deal to become a 'Founding Partner' of the Buffalo Bills’ new Highmark Stadium, set to open in 2026.

Data infrastructure company NetApp has enhanced its presence in the NFL via a sponsorship deal with the league itself.

The National Football League has taken its first tentative commercial steps into the Middle East, expanding its Global Markets Program (GMP) into the United Arab Emirates

The National Football League and Major League Baseball are making moves into the influencer marketing space, with both properties looking to fill key executive positions

The National Football League has struck its first-ever sponsor from the pharmaceutical sector, having agreed a ‘long-term’ deal with Swiss multinational Novartis.

WBD has struck a digital rights deal for its Bleacher Report website and House of Highlights social media brand that brings NFL footage back onto the network

The National Football League's international growth aspirations are to be central to a new 10-year uniform supply deal with Nike, announced today (Wednesday).

The potential for a domestic package of international NFL rights to be sold is beginning to take shape, with as many as eight games outside the US planned for 2025.

Endeavor-owned hospitality company On Location has renewed one of its key contracts, extending with the National Football League, its founder, until 2036

Cosm, the immersive technology and entertainment company, has reached an enhanced agreement with the National Football League to show live matches for the rest of the 2024 season.

Formula 1 and the Fifa men’s World Cup are the ‘hottest’ sponsorship properties in sport according to a global survey of industry subscribers conducted by SportBusiness Sponsorship.

Samsung Electronics is to become the official TV partner of the National Football League (NFL) in the UK and Ireland.

Digital technology firm Cisco is expanding its agreement with the National Football League (NFL) to include international rights, SportBusiness understands

ITV will no longer show its weekly National Football League highlights programme in the UK this season

The National Football League is set to allow each of its 32 franchises to sell to private equity investors, albeit up to a limit of 10 per cent only, commissioner Roger Goodell has declared