Basketball

Germany's Alba Berlin is swapping EuroLeague for the rival Basketball Champions League (BCL), citing the changing landscape of the sport on the continent given the NBA's aggressive expansion plans.

The NBA has become the latest major league to express concerns over the expansion of sports predictions markets, urging greater regulatory oversight.

Liberty Mutual Insurance has acquired the main front-of-jersey branding rights to reigning WNBA champion New York Liberty

Against a backdrop of potentially widespread change in the European basketball landscape, Israeli pay-television broadcaster the Sports Channel has renewed its EuroLeague rights until 2030-31 in a deal with the IMG agency.

The International Basketball Federation (Fiba) has secured free-to-air exposure for its national team tournaments in Germany in a four-year deal with ProSiebenSat.1, while also renewing with telco Deutsche Telekom.

Ally Financial has further increased its investment in women's sport through a new multi-year sponsorship of the Women's National Basketball Association (WNBA).

Lega Basket will begin a process to sell its domestic media rights on May 5, SportBusiness understands, with very little certainty over the shape of the broader European club basketball landscape.

The men’s March Madness championship game averaged 18.1 million viewers on CBS, the highest rating for the final since 2019. 

While ESPN's number represents a decrease of around 55 per cent, it still marks the third-most watched women’s tournament title game since 1996. 

The Cleveland Clinic’s 25-year extension of its long-term relationship with the city's NBA franchise, the Cavaliers, has been elevated by a set of bespoke assets, including practice jersey patch rights.

SLB has served the British Basketball Federation with a letter before action over the governing body’s move to sell the future operating rights to the League.

NBA commissioner Adam Silver has said the league will “respect the tradition of European basketball” after announcing plans to explore a new professional league in the continent alongside the International Basketball Federation (Fiba).

The Women’s National Basketball Association (WNBA) has signed up Maybelline New York as an official partner of the league in Canada, the latest move by a leading cosmetics brand in sport sponsorship.

Commercial broadcaster RTL has secured live free-to-air rights in Germany to show key matches from the upcoming men’s EuroBasket 2025.

Azulmarino, the travel agencies network of the Spanish World2Meet tourism group, has announced a three-year deal to become the presenting partner of the newly formatted EuroLeague Women Final Six.

The National Basketball Association's Boston Celtics has been sold for $6.1bn (€5.63bn), a record for a North American sports franchise.