Basketball

The Turkish Basketball Federation has extended its wide-ranging deal with Infront, with the contract set to usher in new opportunities including enhanced gaming rights and expanded international engagement.

DAZN has hired former NBA executive Chus Bueno to head up a new basketball vertical that pools together its rights in different markets and the OTT streaming tie-up with the International Basketball Federation (Fiba).

The NBA’s Phoenix Suns and the WNBA’s Phoenix Mercury are in the market for a new stadium-naming sponsor after Footprint downgraded its $9m (€8.6m)-per-annum deal covering their home arena.

The International Basketball Federation (Fiba) has agreed an overarching digital content management deal with ScorePlay that it hopes will set a new industry standard across the sport

A US group led by former Euroleague Basketball acting-CEO Marshall Glickman has controversially been named as the preferred bidder to operate the sport's top men's league in the UK.

Swatch group-owned watchmaker Tissot has signed its second extension deal with the NBA, WNBA and NBA G League as it consolidates its association with the US leagues – and a strong sales position in the US market.

The NBA has made a significant move on Chinese social media app RedNote, becoming an early adopter among major US sports leagues ahead of the likely impending ban of TikTok in the country.

Unrivaled's sponsorship roster continues to expand ahead of the 3x3 women's basketball league's debut today (Friday), with Morgan Stanley and Wayfair joining the ranks.

The global basketball landscape is set for more change, amid reports a US group is looking to raise $5bn (€4.86bn) to create an international league.

Sportdigital has returned Spanish basketball’s Liga ACB to screens in German-speaking countries in a move for content in the wake of its deal to operate Sport1’s pay-television channels.

Monumental Sports & Entertainment (MSE) has signed up three agencies to support the commercialisation of the Capital One Arena, ahead of its redevelopment.

Deutsche Telekom has renewed its rights to show Euroleague Basketball in Germany for three seasons from 2026-27 through to the 2028-29 campaign.

Harris Blitzer Sports & Entertainment (HBSE), the owner of a number of US sports franchises, and US telco Comcast have teamed up on a joint venture to build a state-of-the-art arena in South Philadelphia

Toronto Tempo, the first franchise to join the WNBA from outside of the USA, has agreed its first sponsorship agreement with LVMH-owned beauty brand Sephora Canada.

IMG is to continue its wide-ranging media rights distribution, sponsorship sales support, consultancy and service provision role with Euroleague Basketball for another 10 years after both parties committed to a new agreement.

Professional 3x3 women’s basketball league Unrivaled has named printing services company VistaPrint as the first ‘jersey patch partner’ of Mist Basketball Club, as well as the league’s official print a…