Professional Wrestling
Coca-Cola returns to WWE with Minute Maid deal
Coca-Cola-owned juice brand Minute Maid has become the ‘Official Juice Partner’ of World Wrestling Entertainment (WWE), marking the parent company’s return to professional wrestling after almost 10 years.
TKO revenue hits $2.8bn; UFC settlement tanks profits
TKO Holdings has reported revenue of just over $2.8bn (€2.67bn) in 2024 as the first full year of World Wrestling Entertainment's addition to the group bore fruit on the balance sheet.
Netflix claims 4.9m views for Raw debut
Nearly a year after revealing its biggest foray into sports streaming to date, Netflix streamed its debut 'Monday Night Raw' show this week, announcing 4.9 million views globally.
WWE adds Hogan’s Real American Beer as sponsor
World Wrestling Entertainment (WWE) has signed up the Hulk Hogan-owned Real American Beer as a sponsor in a move which appears consistent with wider ‘anti-woke’ marketing messaging adopted by TKO Group Holdings properties.
Topps wrests back WWE trading card deal
Fanatics-owned Topps is back producing trading cards for World Wrestling Entertainment (WWE) after the sport entertainment giant's troubled relationship with incumbent provider Panini comes to an end.
Sony to lose WWE rights in India to Netflix
World Wrestling Entertainment rights in India will be moving to Netflix next year as part of the streaming giant's mega $5bn (€4.8bn), decade-long global deal.
WBD renews AEW deal with expanded streaming
All-Elite Wrestling (AEW) has agreed to a multi-year extension with Warner Bros. Discovery (WBD) in a broader media rights deal as the competition looks to bring back its once-high viewership figures
Indianapolis stakes claim to be home of WWE in multi-event hosting deal
World Wrestling Entertainment's three largest stadium events are all heading to Indiana state capital Indianapolis over the next few years in what the promotion today (Monday) called a 'first-of-its-kind'…
WWE, NBC strike short-term $25m Raw deal; TKO raises 2024 targets
NBCUniversal has agreed a cut-price deal with World Wrestling Entertainment to continue showing 'Monday Night Raw' for the remainder of 2024, until the bumper 10-year global contract with Netflix kicks…
Joint UFC-WWE revenues hit $1.7bn, net income falls 54 per cent
TKO Group Holdings, the Endeavor-owned public company created by the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has reported revenue for the 2023 financial…
Live WWE programming returning to Germany with Bild
Live televised action from World Wrestling Entertainment is to return in Germany tomorrow (Tuesday) for the first time in 10 months, after Bild, the German newspaper and publisher owned by the Axel Springer…
WWE deal does not signal sports strategy change, says Netflix’s Sarandos
Netflix's $5bn (€4.6bn), 10-year global media-rights deal with World Wrestling Entertainment is not reflective of a change in sports strategy at the streaming giant, according to co-chief executive Ted Sarandos.
Netflix swoops for WWE’s Raw in global $5bn play
Netflix has made its biggest foray into live event streaming, today (Tuesday), announcing a stunning $5bn (€4.6bn), 10-year global media-rights deal with World Wrestling Entertainment.
Endeavor Streaming to deliver TNA Wrestling’s revamped OTT service
Endeavor Streaming has been hired by Anthem Sports & Entertainment's TNA Wrestling to distribute a global, on-demand streaming service TNA+ that will launch on January 5
CW Network to broadcast WWE NXT in five-year deal
WWE has agreed a deal for the CW Network to broadcast its talent series WWE NXT in a five-year agreement that will put the 13-year-old World Wrestling Entertainment product on network television for the…
Ahead of Wembley megashow, AEW’s Khan believes profit could be one deal away
This Sunday, yet another of Tony Khan’s dreams will come true.
Endeavor unveils TKO as new merged entity for UFC, WWE
The new, publicly listed company that will combine Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) will operate under the name TKO Group Holdings, the Endeavor group has announced
WWE readies India, UK TV rights talks once domestic deals finalised
World Wrestling Entertainment will turn its attentions to securing improved media rights deals in India and the UK once it has concluded its ongoing domestic sales process, chief executive Nick Khan has…