Darts
PDC lands breakthrough US coverage on Peacock
The Professional Darts Corporation (PDC) and Matchroom Sport have made a breakthrough in the US market in a deal with NBC Sports for Peacock to stream Sky Sports’ broadcasts of events.
Boxing, darts underpin £39m Matchroom profits
Boxing and darts continued to underpin profits at Matchroom Sport, the UK-based event promotions company and agency in which Pitch International holds a minority stake, according to its latest accounts.
Viaplay readies FTA, pay channels in Netherlands
Nordic media group Viaplay is to launch two linear television channels in the Netherlands next month, including a free-to-air service to boost exposure of its premium sports properties.
Sky keeps PDC rights to 2030 after record ratings
Sky, which drew its biggest non-football audience in 12 months with the 2025 World Darts Championship final, is keeping PDC darts rights in the UK and Ireland until 2030.
Darts hits heights for Sky as Hearn eyes big uplift
Sky drew its biggest non-football audience in 12 months as 17-year-old Luke Littler won the PDC World Darts Championship, but the UK broadcaster has been warned it must dig deep to retain the tournament rights.
Cinch back with Premier League Darts deal
Cinch has signed its first new sports sponsorship deal in over two years with Premier League Darts, representing a move into a sport previously the domain of its embattled competitor Cazoo
World darts final secures Sky Sports’ best-ever non-football audience
Sky amassed a total of 4.8 million viewers for last night’s PDC World Darts Championship final featuring 16-year-old Luke Littler, making it the most-watched darts event ever on the pay-television broadcaster and its Now streaming service.
Littler-mania driving record darts audiences in UK, Germany
The final of the PDC World Darts Championship tonight (Wednesday) is set to break even more records in the UK for Sky with the performances of teenage sensation Luke Littler having brought viewers flooding…
Cazoo sports sponsorship withdrawal continues with World Darts Championship
Cazoo has been replaced by Irish bookmaker Paddy Power as the title sponsor of the World Darts Championship, marking the online car retailer's latest move away from the sports sponsorship sector
CVC ‘ends talks’ over Matchroom Sport investment
Private equity firm CVC Capital Partners has reportedly ended talks with Matchroom Sport over the acquisition of a stake in the sports event promotions firm
My Diesel Claim takes on World Cup of Darts title sponsorship
Law firm Pogust Goodhead has agreed a deal with the Professional Darts Corporation (PDC) to promote its My Diesel Claim service through title sponsorship of the 2023 World Cup of Darts
PDC targets US sports betting market
The Professional Darts Corporation (PDC) says it has taken a step towards accomplishing one of its top goals for 2023 by agreeing deals with U.S. Integrity and SeventySix Capital Sports Advisory
Sport1 audience peaks at 2.4m for dramatic World Darts Championship final
Sport1, the German free-to-air sports channel, attracted a peak audience of 2.36 million viewers for live coverage of last night’s dramatic PDC World Darts Championship final between England’s Michael Smith and Michael van Gerwen of the Netherlands.
Viaplay strengthens darts association with PDC European Tour deal
Subscription streaming broadcaster Viaplay Group has furthered its ties to the Professional Darts Corporation by agreeing a five-year deal that makes its eponymous service the exclusive home of the PDC…
Betfred extends backing of PDC’s World Matchplay
Gambling firm Betfred has renewed its title sponsorship of the Professional Darts Corporation (PDC) World Matchplay darts tournament until 2025
PDC looks to make ‘statement’ in US with MSG World Series of Darts event
Professional Darts Corporation chairman Eddie Hearn is bullish that the organization's upcoming World Series of Darts event at Madison Square Garden’s Hulu Theater in New York City on June 3-4 will prove a…
DAZN and Sport1 retain PDC darts rights in DACH region
DAZN, the OTT subscription broadcaster, has agreed a five-year contract extension with the Professional Darts Corporation to provide coverage of its events in Germany, Austria and Switzerland
Cazoo expands PDC deal again, adds World Darts Championship naming rights
The Professional Darts Corporation (PDC) has expanded its sponsorship agreement with online car retailer Cazoo to include the naming rights to four more of its flagship events