Sports Betting

Brazilian football's deep ties with the betting industry continue to strengthen after Superbet acquired the title sponsorship rights to the Campeonato Brasileiro Série B.

Infront Bettor has agreed a new three-year deal to continue selling international betting rights to the Campeonato Brasileiro Série A, SportBusiness can reveal.

Bet365 has agreed a sponsorship deal with the St. Louis Cardinals ahead of the impending commencement of legal operations for sportsbooks in Missouri.

Alex Rice, chief commercial officer at Stats Perform, is to leave the sports data and betting rights aggregator, SportBusiness understands

Stats Perform has secured new business in a deal for Concacaf’s exclusive betting and media data, plus betting video rights.

Sportradar's acquisition of rival IMG Arena will immediately boost margins and cashflow because a number of the assumed betting rights contracts have been renegotiated favourably, according to CEO Carsten Koerl

Endeavor Group is to pay out some $225m (€206.5m) to dispose of IMG Arena, after it emerged that the betting and sports data business is to be sold to rival firm Sportradar.

Stats Perform has acquired the global betting streaming and data rights to the top men's and women's tournaments run by Volleyball World, the sport's commercial arm

Genius Sports has further chipped away at its annual net loss, reporting a figure of $63m (€60m) in 2024, down 26 per cent year-over-year on the back of a sharp rise in core betting revenues.

Panda Interactive, a Las Vegas-based sports technology company, has expanded its legal complaints against Genius Sports and Sportradar by adding parallel antitrust claims to an ongoing patent infringement lawsuit.

ALT Sports Data has been named Formula 1’s ‘Official Betting Data Supplier’ in a move that the rights-holder claims will mark a significant milestone in the evolution of betting on the sport.

The Turkish Basketball Federation has extended its wide-ranging deal with Infront, with the contract set to usher in new opportunities including enhanced gaming rights and expanded international engagement.

After previous forays into the English Premier League football market, Asia-facing online betting operator BK8 has entered MotoGP via title sponsorship of the Gresini Racing team

Italy's six-year ban on domestic betting sponsorship and advertising in sport is set to be overturned in what will represent a major boost to the revenue streams of professional football clubs

A deal announced today (Tuesday) between Grand Slam Track (GST) and Stats Perform represents a rare foray into athletics for any of the industry betting rights aggregators.

Volleyball World, the sport's commercial arm, has struck a deal with virtual advertising provider TGI Sport that will help activate its global partner rights