Sports Betting

Gremio and Internacional have both named betting operator Alfa as their main shirt sponsor, taking the number of betting brands holding primary sponsorship positions at top-tier Brazilian league clubs to 18 out of 20.

Professional footballers will be able to be financially remunerated for the capture of their data, after global players' union Fifpro struck a deal with Sports Data Labs (SDL).

Major League Baseball has taken an equity stake in Sportradar as part of their new eight-year agreement, which has finally been signed off, more than a year after the two parties entered early renewal discussions.

German sports betting operator Tipico has taken its commercial relationship with the German Football League (DFL) to a decade with another four-year sponsorship extension announced today (Wednesday).

The International Tennis Federation has retained Stake as a global sponsor of the Davis Cup until at least 2026, having reworked its betting category sponsorship policy in order to facilitate the original deal.

The International Basketball Federation (Fiba) has agreed an overarching digital content management deal with ScorePlay that it hopes will set a new industry standard across the sport

One week after renewing its front-of-shirt sponsorship of Boca Juniors, Betsson has further bolstered its commitment to Latin America by upgrading its agreement with rival Racing Club de Avellaneda.

Betsson has extended its sponsorship agreement with Argentina's Boca Juniors in a further sign of its appetite for growth in Latin America.

The International Cricket Council (ICC) has gone to market with an array of production, media distribution, betting and sponsorship rights to its cycle of ‘Pathway’ events between 2025 and 2027.

Concacaf has launched an invitation to tender process for interested parties to become the official betting partner of the confederation’s main men’s and women’s competitions, from 2025 to 2028.

Botafogo has signed one of the biggest main shirt sponsorship deals in Brazilian football with the online betting platform Vbet.

Campeonato Brasileiro Série A club Atlético-MG has secured the most lucrative sponsorship contract in its history with the signing of H2Bet. 

Fiba testing “several innovative solutions” which will offer additional digital advertising opportunities to both 1xBet and its other global partners

Esports teams participating in League of Legends and Valorant will soon be granted a new sponsorship revenue opportunity as Riot Games relaxes its stance on gambling sponsorship.

The Eredivisie, the Dutch top-tier football league, has agreed its first title sponsorship in 20 years by signing up national lottery organisation VriendenLoterij to the lead role from next season

Engage Digital Partners, the UK-based sports marketing agency whose clients include the International Cricket Council and Real Madrid, has been acquired by digital media business Brave Bison