United Arab Emirates

Basketball
Governance

Euroleague Basketball will be anticipating an explosion of commercial interest from the Middle East after announcing that a Dubai-based team will compete in the top-tier EuroLeague from 2025-26
Golf
Sponsorship & Marketing

Aldar, the Abu Dhabi-based real estate development firm, has joined the likes of BMW, Emirates and Rolex by becoming a top-tier Official Marketing Partner (OMP) of golf’s DP World Tour.
Cricket
Sponsorship & Marketing

Dubai-based property developer Sobha Realty has signed as a global sponsor of the International Cricket Council (ICC) as it looks to exploit demand for luxury real estate in the United Arab Emirates
Basketball
Events

Euroleague Basketball has agreed terms to take its Final Four to Abu Dhabi at the end of the current 2024-25 season. The agreement is not yet fully signed off but has been voted on by member clubs
Football

LaLiga trio Mbappé, Vinicius Junior and Bellingham, and English Premier League rivals Erling Haaland, Rodri and Cole Palmer among superstars up for two accolades
Football
Sponsorship & Marketing

AC Milan has built on its increased presence in the Middle East to sign up Dubai-based CFI Financial Group as a sponsor
Rugby Union
Events

World Rugby has announced that Dubai will be the destination for one of the three legs of its new women’s competition concept, WXV.
Multiple Sports
Media

Pay-television broadcaster beIN Sports is poised to lose more carriage in the United Arab Emirates (UAE) after telecoms operator Du informed its customers that the channels would be dropped from its television…
Multiple Sports
Media

BeIN Sports subscription channels are no longer available on the platform of United Arab Emirates telco Etisalat by e& after the pair failed to reach an agreement over the carriage fee going forwards
Multiple Sports
Media

United Arab Emirates telco Etisalat by e& has warned its customers that beIN Sports, and other channels provided by beIN Media Group, may disappear from its television offering on Thursday
Horse Racing
Media

Commercial broadcaster ITV has acquired rights in the UK to this weekend’s Dubai World Cup horse race.
Tennis
Events

The Women’s Tennis Association (WTA) has established a Middle East swing on its 2023 calendar with the announcement that Abu Dhabi will host its first ongoing sanctioned tour event.
Football
Events

Fifa has announced that Dubai and the Seychelles will stage the 2023 and 2025 Beach Soccer World Cups, respectively, the first time it has simultaneously awarded hosting rights for two editions of the…
Cricket
Sponsorship & Marketing

Dubai-based logistics group DP World has agreed a five-year title sponsorship deal with the UAE's new T20 cricket league, the International League T20
Cricket
Finance & Law

India international cricketer Shikhar Dhawan has launched what is claimed to be the first venture capital fund backed by an Asian sportsperson
Tennis
Sponsorship & Marketing

Indian online travel company EaseMyTrip has agreed a deal to sponsor the inaugural edition of the World Tennis League, which will take place at Dubai’s Coca-Cola Arena this month.
Boxing
Events

The International Boxing Association (IBA) has unveiled plans to launch a new Pro Series in 2023, starting with an exhibition event at the forthcoming Global Boxing Forum in Abu Dhabi
Cricket
Events

The Afghanistan Cricket Board (ACB) and Emirates Cricket Board (ECB) have entered into a five-year mutual cooperation agreement that will see Afghanistan host its home fixtures in the United Arab Emirates…