Spain

Mediapro has performed a very public climbdown over its fiery response to LaLiga’s award of broadcast production duties to Host Broadcast Services (HBS), fully withdrawing the contents of a statement it had issued.

Mediapro has vowed to challenge LaLiga’s award of broadcast production duties to Host Broadcast Services (HBS) “through all available channels”, claiming that the tender process run was “neither fair nor objective”.

Spanish LaLiga outfit Athletic Club has signed a first-of-its-kind, one-match deal with streaming service Max to showcase the series title ‘The Last of Us’ on the first team’s shirtfront.

An investment group privately led by Endeavor co-founder Ari Emanuel has successfully outbid CVC Capital Partners for the sports and entertainment giant’s tennis tournament portfolio headlined by the M…

Spanish beer company Mahou San Miguel has extended its long-term relationship with Atlético Madrid until 2035 and expanded the contract to become the first official sponsor of the club’s ‘Sports City’ development.

Azulmarino, the travel agencies network of the Spanish World2Meet tourism group, has announced a three-year deal to become the presenting partner of the newly formatted EuroLeague Women Final Six.

Mediapro has recruited all three Libero 33 executives, including co-founders Sunil Kaikini and Austin Houlihan, to head up a new office in London, SportBusiness understands

Estrella Galicia’s long-running presence in MotoGP develops again as it follows Spanish rider Marc Marquez to the Ducati factory team.

Havas advertising group has acquired the Barcelona-based sports marketing agency CA Sports to integrate with its Havas Play sports and entertainment business in Spain.

DAZN will have a new chief executive heading up its Spanish and Portuguese operations from the start of next month after experienced telecoms executive Óscar Vilda was recruited to replace the outgoing Bosco Aranguren.

Spanish Football Federation president, Rafael Louzán, has said talks are being held over a five-year extension to Saudi Arabia’s hosting deal for the Supercopa de España.

The agreement marks Red Bull’s first move into the LaLiga marketplace, either through sponsorship or investment via its ownership stakes in a portfolio of clubs.

The PGA Tour will be shown on Warner Bros. Discovery’s Max streaming service in Spain this year, ending six years of sublicensing to Movistar Plus.

Telefónica has broadened its arena naming rights portfolio by adding the WiZink Center, with the Madrid venue’s current sponsor electing to make an early exit from its agreement.

Banco Santander has added an agreement with Williams Racing to its forthcoming Formula 1 central sponsorship although the team remains in the market for a title sponsor.

Barcelona president Joan Laporta can claim financial vindication for a drawn out, attritional negotiation process with the club’s kit supplier Nike in an extension of the deal until 2038.