South Korea

Football
Technology

TGI Sport has struck its first virtual advertising technology agreement with South Korea’s K League and expects another major deal to follow in the region.
Multiple Sports
Events

Jeonbuk Province has claimed a shock victory over Seoul to be declared South Korea’s candidate to host the 2036 Summer Olympic and Paralympic Games.
Football
Sponsorship & Marketing

Paris Saint-Germain is continuing to benefit from the marketing pull of its South Korean international winger Lee Kang-in, striking a new sponsorship deal with a division of SK Group, one of the country's…
Golf
Media

LIV Golf has finally sealed a much-needed major television deal in the United States ahead of season four, announcing a multi-year agreement with Fox Sports.
Football
Media

JTBC's exclusive swoop for Fifa World Cup rights in South Korea has disrupted the joint pool strategy and only served to inflate costs, the country's leading free-to-air broadcasters have claimed.
Baseball
Media

The KBO League, South Korea's professional baseball league, is to get free global exposure on new streaming platform SOOP in a three-year international rights deal
Football
Media

E-commerce company Coupang is close to sealing a deal for Premier League and FA Cup rights in South Korea, SportBusiness understands, marking the first time that media rights to the two properties have…
Football
Media

JTBC has secured exclusive rights in South Korea to the 2026 and 2030 Fifa World Cups, SportBusiness understands, in what was a competitive process in one of the world’s hottest sports media rights markets.
Football
Media

Broadcast rights to the Premier League and the FA Cup are being sold together in Japan and South Korea, some of the first international territories in which the rights have been bundled, SportBusiness…
Football
Media

Eclat Media Group will enter its fifth consecutive Uefa club competitions rights cycle after renewing its exclusive broadcast rights in South Korea following a recently issued tender process
American Football
Events

The National Football League wants to play more fixtures in new markets as part of the doubling of its international series to eight games in 2025, with France and several Asian countries atop its list. 
Golf
Media

Broadcast deals in Australia, Japan and South Korea have been secured for golf’s TGL as the high-profile indoor league prepares to make its long-awaited debut at the start of 2025.
Baseball
Media

Media group CJ ENM has secured exclusive streaming rights to the top-tier league of the Korean Baseball Organisation from 2024 to 2026, marking the first time the property has gone behind a streaming paywall in South Korea.
Football
Media

Team Marketing has gone to market simultaneously with Uefa club competition broadcast rights in 13 different Asian countries and territories as it begins to wrap up the 2024-27 sales cycle
Tennis
Media

South Korean media group CJ ENM has renewed its rights to the Australian Open for a further three years, from 2025 to 2027, SportBusiness understands
Football
Media

Fifa has today (Wednesday) launched the tender process in South Korea for media rights to the men's World Cup in 2026 and the Women's World Cup in 2027
Football
Sponsorship & Marketing

Paris Saint-Germain has signed its first sponsor from South Korea, today (Thursday) announcing a two-year global agreement with bakery brand Paris Baguette
Football
Media

South Korean e-commerce company Coupang has secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, SportBusiness understands