Saudi Arabia

Saudi sovereign wealth fund PIF has become the latest organisation to sign as an official partner of the Fifa Club World Cup, which kicks off in the US, June 14

Newly crowned Saudi Pro League champion Al-Ittihad has signed up South Korean trye company Hankook as a major sponsor for the rest of this season through 2026-27.

Saudi Arabia’s ministry of sports has opened the door for private companies to invest in its sports facilities, including one of the stadiums to be used for the 2034 Fifa World Cup.

The Aramco Team Series on golf’s Ladies European Tour has been rebadged as the ‘PIF Global Series’ in a renewed commitment from Golf Saudi and the Kingdom’s sovereign wealth fund.

The 2026 Fifa World Cup in North America coupled with a “bet” on the US market coming to fruition will help Footballco exceed $100m (€87m/£75m) in revenues next year, according to chief executive Juan D…

Turki Alalshikh has transformed boxing with unprecedented levels of investment. But there are signs that Saudi Arabia's billion-dollar matchmaker might want to slow his spending.

Last week brought confirmation that the second edition of the Esports World Cup will inject over $90m into the competitive gaming ecosystem across prize money and stimulus funds, underlining the industry’s growing reliance on Saudi Arabian investment.

Saudi event retail and rights company Sela, the main shirt sponsor of Newcastle United, is expanding its presence outside of its home market with the launch of a new international business based in London.

Initial details of TKO Group Holdings’ long-awaited move into boxing were released today (Wednesday) with UFC’s Dana White and WWE’s Nick Khan heading up the executive leadership of the promotion.

The International Olympic Committee has partnered with the Esports World Cup Foundation (EWCF) in a bid to deliver the delayed Olympic Esports Games, which will now debut in 2027.

King Abdullah Sports City stadium in Jeddah is to be renamed Alinma Stadium in a naming-rights deal running until 2029 after the Saudi Sports Ministry concluded an agreement with Saudi bank Alinma.

Plans to stage the inaugural edition of the International Olympic Committee's Olympic Esports Games in Saudi Arabia later this year have been shelved, SportBusiness can reveal.

Inter Milan has furthered its commercial push into Saudi Arabia via a regional sponsorship agreement with telco Zain KSA after obtaining a commercial licence from the Saudi Ministry of Investment

Spanish Football Federation president, Rafael Louzán, has said talks are being held over a five-year extension to Saudi Arabia’s hosting deal for the Supercopa de España.

Saudi Arabia's SURJ Sports Investments has teamed up with new US fund Enfield Investment Partners to identify targets throughout the sports industry

The deals adds to those Saudi Arabia has in place with the likes of Rafael Nadal, Dustin Johnson, Lionel Messi, Anthony Joshua and Ronnie O'Sullivan to use sport as a way of promoting the Kingdom.